{"podcast":{"title":"The Russell Brunson Show","slug":"the-russell-brunson-show-743397","podcast_index_feed_id":743397,"rss_url":"https://feeds.megaphone.fm/YAP7634977833","website_url":"https://marketingsecrets.com/","image_url":"https://megaphone.imgix.net/podcasts/eede8e0c-f048-11ee-bf7f-5fe8d12a8b74/image/7c3d06ab29be18694fabb789edfb1db3.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Russell Brunson","episode_count":865,"summary":"Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing \"box\" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing. In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life. Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world. Subscribe now to join Russell as he shares his playbook and his passion for growth.","last_synced_at":"2026-07-27T16:18:58.197972+00:00","page_url":"https://stenobird.com/podcast/the-russell-brunson-show-743397"},"episode":{"title":"Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 2 | #Marketing - Ep. 115","slug":"scaling-online-q-a-funnels-high-ticket-ads-more-part-2-marketing-ep-115","published_at":"2026-02-18T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-russell-brunson-show-743397/scaling-online-q-a-funnels-high-ticket-ads-more-part-2-marketing-ep-115","show_page_url":"https://stenobird.com/podcast/the-russell-brunson-show-743397","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/cohst.app/pdcst/2Y7X1X/pscrb.fm/rss/p/traffic.megaphone.fm/YAP2681179163.mp3?updated=1773182180","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/cohst.app/pdcst/2Y7X1X/pscrb.fm/rss/p/traffic.megaphone.fm/YAP2681179163.mp3?updated=1773182180","summary":"Most businesses don’t stall because the product is bad. They stall because the architecture can’t handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable machine. This episode is a behind-the-scenes look at how I think through bottlenecks in real time - when webinars flop, when ad costs spike, when only 1% of visitors book a call, or when organic momentum is the only thing holding a funnel together. We talk VSL strategy, certification positioning, SaaS trials, bridge pages, continuity layers, and how to engineer predictable growth instead of riding emotional launch cycles. Key Highlights: ◼️Why certification often outsells coaching - and how to reposition your offer for career-driven buyers ◼️The difference between a Level 1 opportunity and a Level 10 opportunity (and why picking wrong caps your income) ◼️How to fix a funnel when only 1% of visitors book a call (and the exact VSL strategy I use) ◼️Why ad costs always rise over time - and how new angles and new VSLs reset your CPA ◼️How to structure SaaS webinars so prospects use the product live instead of just watching a demo ◼️How to scale paid workshops without depending on high-intensity organic pushes ◼️The real role of AI in writing, testing, and mass-producing new creative at speed This episode is about business architecture. It’s about understanding that scale isn’t luck - it’s structure. When something stops converting, the answer isn’t panic. It’s new messaging, new angles, new front-end positioning, and smarter leverage. If part one was about identifying bottlenecks, part two is about redesigning the machine. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my…","meta_description":"Most businesses don’t stall because the product is bad. They stall because the architecture can’t handle scale. In Part Two of this live Scaling Online Q&…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2891,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-russell-brunson-show-743397/episodes/scaling-online-q-a-funnels-high-ticket-ads-more-part-2-marketing-ep-115/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-russell-brunson-show-743397/scaling-online-q-a-funnels-high-ticket-ads-more-part-2-marketing-ep-115.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}