{"podcast":{"title":"The Roofer Show","slug":"the-roofer-show-1115955","podcast_index_feed_id":1115955,"rss_url":"https://feeds.captivate.fm/the-roofer-show/","website_url":"https://theroofercoach.com/","image_url":"https://artwork.captivate.fm/2b48c911-c965-4abb-89c1-e45acb7a5618/roofer-show-logo.jpg","author":"Dave Sullivan","episode_count":507,"summary":"If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.","last_synced_at":"2026-08-02T14:20:46.161544+00:00","page_url":"https://stenobird.com/podcast/the-roofer-show-1115955"},"episode":{"title":"469: Why Roofers Stay Busy but Still Go Broke: Markup & Profit with Michael Stone","slug":"469-why-roofers-stay-busy-but-still-go-broke-markup-profit-with-michael-stone","published_at":"2026-03-06T11:25:00+00:00","page_url":"https://stenobird.com/podcast/the-roofer-show-1115955/469-why-roofers-stay-busy-but-still-go-broke-markup-profit-with-michael-stone","show_page_url":"https://stenobird.com/podcast/the-roofer-show-1115955","url":"https://theroofercoach.com/podcast-469-why-roofers-stay-busy-but-still-go-broke-markup-profit-with-michael-stone/","audio_url":"https://episodes.captivate.fm/episode/1ca60dc3-94c1-4c25-9af4-145d93311460.mp3","summary":"EPISODE SUMMARY In this episode, I’m joined by Michael Stone, author of Markup & Profit, to talk about the real reason so many roofing contractors go broke: they don’t charge enough and they don’t know their numbers. We break down markup vs. profit, why job costing is mandatory, how to set pricing to cover overhead + owner pay + net profit, and how to market to the right customer so you can charge what you’re worth. EPISODE DESCRIPTION Most roofing contractors don’t go out of business because they can’t sell. They go out of business because they don’t charge enough, don’t job cost, and don’t know their real numbers. In this episode, I’m joined by Michael Stone, author of the classic book Markup & Profit, to talk about the fundamentals that never change — and why “the market price” mentality keeps contractors broke. We cover: Why 9 out of 10 contractors go broke (and what the profitable ones do differently) The difference between markup and gross profit (and why it matters) Why job costing is non-negotiable if you want consistent profit How to set pricing to cover overhead, owner pay, and net profit Why “being competitive” is optional — but being profitable isn’t How to market to the right customer so you can charge what you’re worth Cash flow and payment schedules: why contractors run out of cash even when they’re busy Building a business that’s actually sellable (systems + financials + profit) Connect with Michael Stone: Website: markupandprofit.com Connect with Dave / The Roofer Coach: Free Strategy Call: Schedule Now Free Resource (1-Page Business Plan): theroofercoach.com/plan Text Dave: (510) 612-1450 SPONSORS: ✅ ProLine — Automate follow-up and close more jobs with text + email. Try it FREE and save 50% off your first month with code DAVE50 → useproline.c…","meta_description":"EPISODE SUMMARY In this episode, I’m joined by Michael Stone, author of Markup & Profit, to talk about the real reason so many roofing contractors go…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2212,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-roofer-show-1115955/episodes/469-why-roofers-stay-busy-but-still-go-broke-markup-profit-with-michael-stone/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-roofer-show-1115955/469-why-roofers-stay-busy-but-still-go-broke-markup-profit-with-michael-stone.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}