{"podcast":{"title":"The Roofer Show","slug":"the-roofer-show-1115955","podcast_index_feed_id":1115955,"rss_url":"https://feeds.captivate.fm/the-roofer-show/","website_url":"https://theroofercoach.com/","image_url":"https://artwork.captivate.fm/2b48c911-c965-4abb-89c1-e45acb7a5618/roofer-show-logo.jpg","author":"Dave Sullivan","episode_count":507,"summary":"If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.","last_synced_at":"2026-08-02T14:20:46.161544+00:00","page_url":"https://stenobird.com/podcast/the-roofer-show-1115955"},"episode":{"title":"467: Is Your Roofing Website Costing You Jobs?","slug":"467-is-your-roofing-website-costing-you-jobs","published_at":"2026-02-20T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-roofer-show-1115955/467-is-your-roofing-website-costing-you-jobs","show_page_url":"https://stenobird.com/podcast/the-roofer-show-1115955","url":"https://theroofercoach.com/podcast-467-is-your-roofing-website-costing-you-jobs/","audio_url":"https://episodes.captivate.fm/episode/639d38d7-bd7d-4f35-bab5-7d46902f261b.mp3","summary":"EPISODE SUMMARY What actually makes a roofing website convert in 2026 — and why most contractors waste money on marketing because their foundation is weak. EPISODE DESCRIPTION Most roofing websites are built to look good. The only thing that matters is whether they generate qualified appointments. In this episode of The Roofer Show, I sit down with Cody from Hook Agency to break down what actually makes a roofing website convert in 2026. We cover: • What a roofing website is actually supposed to do • What makes a homepage convert in the first 5 seconds • Why your About page builds trust (or kills it) • Service pages and location pages (and why most contractors get this wrong) • Google Ads vs Meta Ads • The biggest DIY advertising mistakes • What transparent marketing reporting should look like • How to measure ROI the right way If you’re spending money on SEO or paid ads and not seeing results, this episode will help you rethink your foundation. Your website is the hub of your marketing. If it doesn’t convert, everything else struggles. KEY TAKEAWAYS A roofing website must confirm, build trust, and drive a clear action. Most contractors design for ego instead of conversion. Location pages are essential for local SEO. Clicks and impressions don’t matter — appointments do. DIY Google Ads without strategy wastes money. Marketing reporting must focus on ROI, not vanity metrics. RESOURCES & LINKS Hook Agency https://hookagency.com Ruby Receptionists Live, professional phone answering that converts calls into appointments theroofercoach.com/ruby (Get $150 off your first month – tell them Dave sent you) ProLine CRM Follow-up automation, quotes, updates, and review requests — done for you useproline.com (Tell them you heard about ProLine on The Roofer Show) SMA Support Ins…","meta_description":"EPISODE SUMMARY What actually makes a roofing website convert in 2026 — and why most contractors waste money on marketing because their foundation is weak…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3700,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-roofer-show-1115955/episodes/467-is-your-roofing-website-costing-you-jobs/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-roofer-show-1115955/467-is-your-roofing-website-costing-you-jobs.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}