{"podcast":{"title":"The Rock Fight: Outdoor Industry & Adventure Sports Commentary","slug":"the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981","podcast_index_feed_id":5816981,"rss_url":"https://feeds.captivate.fm/the-rock-fight-podcast/","website_url":"https://rockfight.co/","image_url":"https://artwork.captivate.fm/814c7251-54f9-401d-9605-cefccfcaa037/55JjbqYIZjxr0q8yo9pS_bKB.jpg","author":"Rock Fight, LLC","episode_count":438,"summary":"Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We're there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We're digging in. We're not afraid to challenge the conventional and offer the candid insights you crave. We're those voices around the campfire, on the chairlift, and at the pub who aren't holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status qu…","last_synced_at":"2026-06-18T18:20:24.853209+00:00","page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981"},"episode":{"title":"Topo’s Big Year: Tariffs, Trail Running & Staying Authentic","slug":"topo-s-big-year-tariffs-trail-running-staying-authentic","published_at":"2025-11-22T16:00:00+00:00","page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/topo-s-big-year-tariffs-trail-running-staying-authentic","show_page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981","url":"https://rockfight.co/","audio_url":"https://episodes.captivate.fm/episode/307b136b-116f-4194-9a6c-23cf832324b2.mp3","summary":"Today on The Rock Fight, Colin, Eoin, and Producer Dave sit down with Tony Post, founder and CEO of Topo Athletic, live from GOA Connect in Kansas City, to talk about the booming trail running market and Topo’s big year. Topo has quietly become one of the most talked-about brands in trail running. Growing 70% last year and expanding into 25 countries all while staying true to its specialty roots and never running a sale on its website in 12 years. In This Episode Trail Running’s Not New: Why today’s hype is really the second (or third) wave. From Leadville in the ’90s to the Born to Run era to now. Surviving 145% Tariffs: How Topo shifted production from China to Vietnam without sacrificing fit or durability. A 13-Year Overnight Success: Why Topo focused on authentic growth , not blowing up fast. Run vs. Outdoor Specialty: Why the brand refuses to choose. Silent Flex: Zero discounting… ever The Up-and-Comers: Tony weighs in on Speedland, Norda, and Mount to Coast and why entering the category is harder than it looks. Why Topo Will Still Be Here in 10 Years: Tony’s philosophy: deliver a better experience, every time. For The Parting Shot presented by Garage Grown Gear, Colin struggles with the glut of poorly executed maximal midsoles. Thanks for listening! The Rock Fight is a production of Rock Fight , LLC. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com .","meta_description":"Today on The Rock Fight, Colin, Eoin, and Producer Dave sit down with Tony Post, founder and CEO of Topo Athletic, live from GOA Connect in Kansas City, t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1684,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/episodes/topo-s-big-year-tariffs-trail-running-staying-authentic/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/topo-s-big-year-tariffs-trail-running-staying-authentic.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}