{"podcast":{"title":"The Rock Fight: Outdoor Industry & Adventure Sports Commentary","slug":"the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981","podcast_index_feed_id":5816981,"rss_url":"https://feeds.captivate.fm/the-rock-fight-podcast/","website_url":"https://rockfight.co/","image_url":"https://artwork.captivate.fm/814c7251-54f9-401d-9605-cefccfcaa037/55JjbqYIZjxr0q8yo9pS_bKB.jpg","author":"Rock Fight, LLC","episode_count":438,"summary":"Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We're there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We're digging in. We're not afraid to challenge the conventional and offer the candid insights you crave. We're those voices around the campfire, on the chairlift, and at the pub who aren't holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status qu…","last_synced_at":"2026-06-18T18:20:24.853209+00:00","page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981"},"episode":{"title":"The Rock Fight Deep Dive: Fabric Innovation Isn’t Dead (But It’s Different)","slug":"the-rock-fight-deep-dive-fabric-innovation-isn-t-dead-but-it-s-different","published_at":"2025-10-15T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/the-rock-fight-deep-dive-fabric-innovation-isn-t-dead-but-it-s-different","show_page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981","url":"https://rockfight.co/","audio_url":"https://episodes.captivate.fm/episode/7916bf9b-3e3a-4e31-80d3-b7cd16612f03.mp3","summary":"Introducing The Rock Fight Deep Dive! A new series where we team up with a partner for a deeper look at an outdoor industry topic. Today Colin takes an unfiltered look at the state of fabric innovation in the outdoor industry by heading to the Functional Fabric Fair in Portland, Oregon. Prompted by a listener letter asking whether the industry’s obsession with lifestyle over performance has killed innovation, Colin hits the trade show floor to find out for himself. He’s joined by: Charles Ross, performance material expert, who defines true innovation as “solving real problems — not just changing colors.” Michelle Rose, designer and founder of Struktur Society, who argues that imagination and play—not process—drive breakthroughs. Greg Garrigues, Director of Innovation at Mountain Hardwear, who insists innovation is about diligence and iteration, not just creativity. Mya Franklin of LifeLabs , a new textile company pushing thermal-regulation fabrics born from Stanford research. Stewart Sheppard, sustainability veteran, who explains that consumers don’t dream of “green products” — they dream of great gear that works and feels good. And Ben Ryan, formerly of The North Face and Salomon, who reminds us that the spark of excitement and curiosity still fuels every real innovation. What did we find when we dove deep? Innovation isn’t dead — it’s just not where you used to look for it. Thanks for listening! The Rock Fight is a production of Rock Fight , LLC. Sign up for NEWS FROM THE FRONT , Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback,…","meta_description":"Introducing The Rock Fight Deep Dive! A new series where we team up with a partner for a deeper look at an outdoor industry topic. Today Colin takes an un…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1855,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/episodes/the-rock-fight-deep-dive-fabric-innovation-isn-t-dead-but-it-s-different/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/the-rock-fight-deep-dive-fabric-innovation-isn-t-dead-but-it-s-different.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}