{"podcast":{"title":"The Rock Fight: Outdoor Industry & Adventure Sports Commentary","slug":"the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981","podcast_index_feed_id":5816981,"rss_url":"https://feeds.captivate.fm/the-rock-fight-podcast/","website_url":"https://rockfight.co/","image_url":"https://artwork.captivate.fm/814c7251-54f9-401d-9605-cefccfcaa037/55JjbqYIZjxr0q8yo9pS_bKB.jpg","author":"Rock Fight, LLC","episode_count":438,"summary":"Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We're there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We're digging in. We're not afraid to challenge the conventional and offer the candid insights you crave. We're those voices around the campfire, on the chairlift, and at the pub who aren't holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status qu…","last_synced_at":"2026-06-18T18:20:24.853209+00:00","page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981"},"episode":{"title":"Nike Eyes Trail Running & Sierra Steals the Suburbs","slug":"nike-eyes-trail-running-sierra-steals-the-suburbs","published_at":"2025-11-24T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/nike-eyes-trail-running-sierra-steals-the-suburbs","show_page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981","url":"https://rockfight.co/","audio_url":"https://episodes.captivate.fm/episode/205b1ab9-71c0-4636-883b-d12b7d44049a.mp3","summary":"Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave break down two major outdoor-industry storylines: Nike’s push into trail running and Sierra’s rapid suburban takeover. Plus listener feedback, The Lightning Round, and The Parting Shot! On The Docket! Mailbag: A listener response to the Patagonia Impact Report and how they make their stuff. Nike Targets Trail Running: Does a Hoka lookalike and a new race sponsorship puts Nike ACG in the trail running pole position? The Lightning Round! Running continues to crush, REI's new travel partnership, and highlighting Women Led Wednesday! Sierra’s Expansion: Now at 141 U.S. stores Sierra's growth continues so The Rock Fight takes a field trip a couple of local stores to see the chain for themselves. For The Parting Shot presented by Garage Grown Gear Colin highlights a friend of the pod's outdoor industry trade show call out (and solution)! Thanks for listening! The Rock Fight is a production of Rock Fight , LLC. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com .","meta_description":"Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave break down two major outdoor-industry storylines: Nike’s push into trail running and Sie…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3191,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/episodes/nike-eyes-trail-running-sierra-steals-the-suburbs/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/nike-eyes-trail-running-sierra-steals-the-suburbs.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}