{"podcast":{"title":"The Rock Fight: Outdoor Industry & Adventure Sports Commentary","slug":"the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981","podcast_index_feed_id":5816981,"rss_url":"https://feeds.captivate.fm/the-rock-fight-podcast/","website_url":"https://rockfight.co/","image_url":"https://artwork.captivate.fm/814c7251-54f9-401d-9605-cefccfcaa037/55JjbqYIZjxr0q8yo9pS_bKB.jpg","author":"Rock Fight, LLC","episode_count":438,"summary":"Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We're there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We're digging in. We're not afraid to challenge the conventional and offer the candid insights you crave. We're those voices around the campfire, on the chairlift, and at the pub who aren't holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status qu…","last_synced_at":"2026-06-18T18:20:24.853209+00:00","page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981"},"episode":{"title":"How Mammut Made Humor Work in the Outdoor Industry","slug":"how-mammut-made-humor-work-in-the-outdoor-industry","published_at":"2025-10-24T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/how-mammut-made-humor-work-in-the-outdoor-industry","show_page_url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981","url":"https://rockfight.co/","audio_url":"https://episodes.captivate.fm/episode/e7789396-1ffd-4e52-a6ef-9d3c5fffd7fa.mp3","summary":"The Brief is back! Today on The Rock Fight Colin and Producer Dave break down Mammut’s Mountain Wear Rescue campaign. They’re joined by Mammut’s Chief Marketing Officer Nic Brandenberger , who shares the inside story of how the campaign came together, from the insight that “8 out of 10 jackets never see a mountain” to the decision to embrace humor. Episode Topics: How Mammut’s team turned an internal truth into creative gold The challenges and wins behind Mountain Wear Rescue Why humor in outdoor marketing is so hard to pull off Working with Katie Burrell and casting for comedy The evolution of Mammut’s brand voice and personality Outdoor industry tropes that need to die The Rock Fight’s final score: originality, brand fit, messaging, visuals & strategic cleverness Spoiler: Mammut scores high and gives zero f*cks. Thanks for listening! The Rock Fight is a production of Rock Fight , LLC. Sign up for NEWS FROM THE FRONT , Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com .","meta_description":"The Brief is back! Today on The Rock Fight Colin and Producer Dave break down Mammut’s Mountain Wear Rescue campaign. They’re joined by Mammut’s Chief Mar…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2775,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/episodes/how-mammut-made-humor-work-in-the-outdoor-industry/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/how-mammut-made-humor-work-in-the-outdoor-industry.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}