{"podcast":{"title":"The Resilient Retail Game Plan - retail insights, retail trends and best practices","slug":"the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764","podcast_index_feed_id":1259764,"rss_url":"https://feeds.captivate.fm/the-resilient-retail-game-plan/","website_url":"http://www.resilientretailclub.com/","image_url":"https://artwork.captivate.fm/a3b16192-5a1a-4edc-bd1e-a32b1105f0de/4TOgRwQzRR0HhnHII9yZ0fUu.jpg","author":"Resilient Retail Club's Catherine Erdly","episode_count":309,"summary":"Welcome to the Resilient Retail Game Plan - giving you retail insights, retail trends updates and best practices for any retailer, from Shopify stores to bricks and mortar units. I'm Catherine Erdly, veteran retail expert and consultant and also founder of The Resilient Retail Club. This is the podcast for anyone wanting to start, grow, or scale a profitable small medium or large product retail business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. I'm dedicated to breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.","last_synced_at":"2026-06-11T14:21:10.118294+00:00","page_url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764"},"episode":{"title":"Retail Sales Tracking: Are You Guessing Your Numbers, or Deciding?","slug":"retail-sales-tracking-are-you-guessing-your-numbers-or-deciding","published_at":"2026-02-26T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/retail-sales-tracking-are-you-guessing-your-numbers-or-deciding","show_page_url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764","url":"http://www.resilientretailclub.com/","audio_url":"https://episodes.captivate.fm/episode/a5368db3-c278-4998-a9f9-a44632ab66af.mp3","summary":"Do you ever feel like you're drowning in data but still can't answer the simple question: is my business actually going in the right direction? Here's the truth: if your sales numbers feel like noise, you're probably looking at the wrong things — or avoiding looking altogether. I'm Catherine Erdly , and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality. In this episode, I'm revealing: ✓ Why having loads of data can actually keep you more confused, not less ✓ The magic eye problem: why staring at daily sales is stopping you seeing the real picture ✓ The difference between guessing and deciding — and why it matters for your bottom line ✓ The 3 Rs framework: Record, Review, Refine — and how to make it genuinely simple ✓ Why a zero-sales day doesn't mean a bad month (and what to look at instead) Stop reacting to the noise and start reading the story your numbers are actually telling you. Join the Retail Sales Game Plan (cart now open!): resilientretailclub.com/retailsales Resilient Retail Club: https://www.resilientretailclub.com Listen on your favourite podcast app: https://www.resilientretailclub.com/podcast Enjoying the show? DM your takeaways or questions to @resilientretailclub on Instagram. And if the podcast's been useful to you, please do follow, rate, and review with a comment on Apple Podcasts or Spotify (or both!) — it helps more product businesses find us. Mentioned in this episode: Mailchimp resilientretailclub.com/mailchimp Faire 50% off - use code 'Resilient50'","meta_description":"Do you ever feel like you're drowning in data but still can't answer the simple question: is my business actually going in the right direction? Here's the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":769,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/episodes/retail-sales-tracking-are-you-guessing-your-numbers-or-deciding/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/retail-sales-tracking-are-you-guessing-your-numbers-or-deciding.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}