{"podcast":{"title":"The Resilient Retail Game Plan - retail insights, retail trends and best practices","slug":"the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764","podcast_index_feed_id":1259764,"rss_url":"https://feeds.captivate.fm/the-resilient-retail-game-plan/","website_url":"http://www.resilientretailclub.com/","image_url":"https://artwork.captivate.fm/a3b16192-5a1a-4edc-bd1e-a32b1105f0de/4TOgRwQzRR0HhnHII9yZ0fUu.jpg","author":"Resilient Retail Club's Catherine Erdly","episode_count":309,"summary":"Welcome to the Resilient Retail Game Plan - giving you retail insights, retail trends updates and best practices for any retailer, from Shopify stores to bricks and mortar units. I'm Catherine Erdly, veteran retail expert and consultant and also founder of The Resilient Retail Club. This is the podcast for anyone wanting to start, grow, or scale a profitable small medium or large product retail business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. I'm dedicated to breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.","last_synced_at":"2026-06-11T14:21:10.118294+00:00","page_url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764"},"episode":{"title":"Retail Marketing Without A Plan = Noise! Here's How Retailers Get Consistent Sales","slug":"retail-marketing-without-a-plan-noise-here-s-how-retailers-get-consistent-sales","published_at":"2026-02-12T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/retail-marketing-without-a-plan-noise-here-s-how-retailers-get-consistent-sales","show_page_url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764","url":"http://www.resilientretailclub.com/","audio_url":"https://episodes.captivate.fm/episode/ba9df1ac-c789-4725-8b63-6414e0a051b8.mp3","summary":"Feel like you're shouting into the void with your marketing? You're not alone—and it's not your fault. Social media wants you reactive, emotional, and constantly second-guessing yourself. Meanwhile, big retailers operate from detailed seasonal plans made months in advance. I’m Catherine Erdly , and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality. In this episode, I'm revealing: ✓ Why sporadic marketing makes sales feel random ✓ How algorithms keep you stuck in chaos ✓ What big retailers do differently (without massive teams) ✓ The marketing structure that actually works for small businesses Stop waking up wondering \"what should I post today?\" and start building a plan you can trust. Links Get your free Calmer and Consistent Sales Planner: resilientretailclub.com/sales Join the Retail Sales Game Plan waitlist (reopening Feb): resilientretailclub.com/retailsales Resilient Retail Club: https://www.resilientretailclub.com Listen on your favourite podcast app: https://www.resilientretailclub.com/podcast Enjoying the show? DM your takeaways or questions to @resilientretailclub on Instagram. And if the podcast’s useful, please follow, rate, and review — it helps more product businesses find us. Mentioned in this episode: Mailchimp resilientretailclub.com/mailchimp Faire 50% off - use code 'Resilient50'","meta_description":"Feel like you're shouting into the void with your marketing? You're not alone—and it's not your fault. Social media wants you reactive, emotional, and con…","key_points":[],"chapters":[],"topics":[],"duration_seconds":846,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/episodes/retail-marketing-without-a-plan-noise-here-s-how-retailers-get-consistent-sales/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/retail-marketing-without-a-plan-noise-here-s-how-retailers-get-consistent-sales.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}