{"podcast":{"title":"The Resilient Retail Game Plan - retail insights, retail trends and best practices","slug":"the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764","podcast_index_feed_id":1259764,"rss_url":"https://feeds.captivate.fm/the-resilient-retail-game-plan/","website_url":"http://www.resilientretailclub.com/","image_url":"https://artwork.captivate.fm/a3b16192-5a1a-4edc-bd1e-a32b1105f0de/4TOgRwQzRR0HhnHII9yZ0fUu.jpg","author":"Resilient Retail Club's Catherine Erdly","episode_count":309,"summary":"Welcome to the Resilient Retail Game Plan - giving you retail insights, retail trends updates and best practices for any retailer, from Shopify stores to bricks and mortar units. I'm Catherine Erdly, veteran retail expert and consultant and also founder of The Resilient Retail Club. This is the podcast for anyone wanting to start, grow, or scale a profitable small medium or large product retail business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. I'm dedicated to breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.","last_synced_at":"2026-06-11T14:21:10.118294+00:00","page_url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764"},"episode":{"title":"How retailers can build demand on TikTok","slug":"how-retailers-can-build-demand-on-tiktok","published_at":"2026-06-11T04:15:00+00:00","page_url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/how-retailers-can-build-demand-on-tiktok","show_page_url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764","url":"http://www.resilientretailclub.com/","audio_url":"https://episodes.captivate.fm/episode/e97038c4-8898-40e9-be34-b8fcb8fb1bb6.mp3","summary":"What would it mean for your retail business if — right now, at this very moment — three thousand creators were actively requesting samples to promote your brand? That's not a fantasy for Luke Arnall-Cameron, founder of YAS CLEAN. It's Tuesday. That's just how his business works. Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. In this episode, I sit down with Luke Arnall-Cameron — a former John Lewis graduate buyer and marketing director turned TikTok creator and brand founder — to unpick one of the most significant shifts happening in retail right now: discovery commerce. TikTok Shop has fundamentally changed how products reach consumers. Instead of paying for ads, brands are now building creator networks — and the smartest ones are doing it in a way that mirrors exactly what every good retailer already knows about range building, customer loyalty, and repeat purchase. Luke launched YAS CLEAN in November 2024. His first livestream generated £70,000. Within his first year he fulfilled over 650,000 orders across six countries, sold 10,000 bottles of one product in seven days, and achieved 45% repeat customer rates in December — for a cleaning brand, in the hardest trading month of the year. He also won TikTok's Breakout Seller of the Year Award. But what makes this conversation genuinely useful for any product business owner isn't the headline numbers. It's the retail logic behind every decision he made — why virality isn't a strategy, how to think about product range in a world driven by social selling, and what discovery commerce means for anyone selling physical products. If you want to understand whether TikTok Shop belongs in your channel mix, this episode is for you. Chapter Timestamps 00:00 — The hook: 3,000 creators waiting to pro…","meta_description":"What would it mean for your retail business if — right now, at this very moment — three thousand creators were actively requesting samples to promote your…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1383,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/episodes/how-retailers-can-build-demand-on-tiktok/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/how-retailers-can-build-demand-on-tiktok.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}