{"podcast":{"title":"The Resilient Recruiter","slug":"the-resilient-recruiter-1198157","podcast_index_feed_id":1198157,"rss_url":"https://feeds.flightcast.com/ei60b9pldwy2h1ex3nfe21er.xml","website_url":"http://recruitmentcoach.libsyn.com/wesbite","image_url":"https://assets.flightcast.com/workspaces/n94me6ubrrxiulkehmu7h27e/podcasts/ei60b9pldwy2h1ex3nfe21er/nli9wxtizv31kgqtlu0vzdnc.jpg","author":"Mark Whitby","episode_count":283,"summary":"Join \"the Recruitment Coach\" Mark Whitby as he and his guests unpack the secrets of what it takes to be a profitable and long-lived professional in the recruitment industry.","last_synced_at":"2026-07-29T14:20:32.372169+00:00","page_url":"https://stenobird.com/podcast/the-resilient-recruiter-1198157"},"episode":{"title":"Why Your LinkedIn Content Isn’t Booking Meetings (And How to Fix It)","slug":"why-your-linkedin-content-isn-t-booking-meetings-and-how-to-fix-it","published_at":"2026-01-22T07:31:10+00:00","page_url":"https://stenobird.com/podcast/the-resilient-recruiter-1198157/why-your-linkedin-content-isn-t-booking-meetings-and-how-to-fix-it","show_page_url":"https://stenobird.com/podcast/the-resilient-recruiter-1198157","url":"https://episode.flightcast.com/hvw5izmq97jk1r2gont1agy0.mp3","audio_url":"https://episode.flightcast.com/hvw5izmq97jk1r2gont1agy0.mp3","summary":"You’re posting on LinkedIn. You’re showing up consistently. And yet… the meetings aren’t coming. This episode explains why. Mike Mello spent 10 years in staffing sales and built what most recruiters would call a dream run: 1,300 placements, more than $100 million in revenue sold, and nearly 140 contractors on billing as an enterprise salesperson. Then he walked away. Not because staffing stopped working. But because buyer behaviour had changed, most recruiters were still relying on volume instead of context. In this conversation, Mike breaks down why LinkedIn content on its own rarely converts, how video builds trust before the first call, and why outbound works far better when prospects already recognise you. You’ll hear why pain-point content beats ROI messaging, why senior buyers often watch your content without ever liking or commenting, and why most real meetings don’t happen on email one or two. If you’re creating content but not seeing it turn into a pipeline, this episode will help you understand what’s missing and how to fix it. What you’ll learn in this episode00:00 Intro Chapters 00:00:00 How Mike made 1,300 placements and sold $100M before launching Simple Side AI 00:09:05 The LinkedIn video that changed everything and grew one account to 50 contractors 00:10:36 Why fear of judgement stops recruiters from posting video 00:12:04 The analytics that proved LinkedIn video beats cold calling 00:13:56 Why senior clients watch your content but never like it 00:19:02 Why LinkedIn content and outbound must work together 00:23:11 Pain-point content vs ROI content and what actually converts 00:26:42 Why unscripted video builds more trust than polished AI content 00:34:44 Three simple frameworks for structuring video content 00:43:53 The observation–problem–solution–CT…","meta_description":"You’re posting on LinkedIn. You’re showing up consistently. And yet… the meetings aren’t coming. This episode explains why. Mike Mello spent 10 years in s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4021,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-resilient-recruiter-1198157/episodes/why-your-linkedin-content-isn-t-booking-meetings-and-how-to-fix-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-resilient-recruiter-1198157/why-your-linkedin-content-isn-t-booking-meetings-and-how-to-fix-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}