{"podcast":{"title":"The Remarkable SaaS Podcast","slug":"the-remarkable-saas-podcast-611955","podcast_index_feed_id":611955,"rss_url":"https://media.rss.com/the-remarkable-saas-podcast/feed.xml","website_url":"https://valueinspiration.com/category/podcast/","image_url":"https://media.rss.com/the-remarkable-saas-podcast/20250709_090749_304435107b52892bba81bcb864a8590b.jpg","author":"Ton Dobbe","episode_count":411,"summary":"For B2B SaaS founders who are done blending in. The Remarkable SaaS Podcast features unfiltered conversations with SaaS founders navigating the real challenges of building software that matters. Hosted by Ton Dobbe, author of The Remarkable Effect, each episode zooms in on one of the 10 traits that define remarkable software companies—like offering something truly valuable and desirable, and aiming to be different, not just better. Some guests are scaling fast. Others are still in the trenches—but all share hard-won lessons about what it really takes to create pull, shorten sales cycles, and become the only logical choice in their market. Expect: Honest conversations—no hype, no theory Tactical insights from sales-led SaaS founders Practical ideas you can apply to sharpen your product and your positioning If you're building a SaaS business that deserves attention—not just more noise—this podcast is for you.","last_synced_at":"2026-07-08T20:20:13.198464+00:00","page_url":"https://stenobird.com/podcast/the-remarkable-saas-podcast-611955"},"episode":{"title":"#399 – How Louis Hoch rejected the obvious customers—and grew when rivals collapsed","slug":"399-how-louis-hoch-rejected-the-obvious-customers-and-grew-when-rivals-collapsed","published_at":"2026-04-01T07:25:00+00:00","page_url":"https://stenobird.com/podcast/the-remarkable-saas-podcast-611955/399-how-louis-hoch-rejected-the-obvious-customers-and-grew-when-rivals-collapsed","show_page_url":"https://stenobird.com/podcast/the-remarkable-saas-podcast-611955","url":"https://rss.com/podcasts/the-remarkable-saas-podcast/2678066","audio_url":"https://content.rss.com/episodes/336633/2678066/the-remarkable-saas-podcast/2026_03_31_17_00_25_131e546e-9834-441f-a221-e4232a890bbc.mp3","summary":"A story about choosing who not to serve—and building competitive advantage no crisis can touch. This episode is for sales-led SaaS founders who've never tested whether their revenue would survive a major market shock — and aren't sure they want to know the answer. Most software companies are built to serve as many customers as possible. Louis Hoch, CEO of Usio, chose differently. Louis has been building in payments since 1998. He raised $50 million while competitors raised $200 million—and won. He built a company that processes enough direct bank payment volume to rank as the 50th largest bank in the United States. When COVID hit and rivals saw revenue drop by as much as 80%, Usio grew. That outcome wasn't luck. It was a customer decision made years earlier that most CEOs would never make. What Louis did—deliberately, by design—was say no to entire industries. Not because he couldn't serve them. Because serving them would have cost him everything else. And this inspired me to invite Louis to my podcast. We explore how deliberate customer rejection builds a resilience that no market crisis can touch. Louis shares insights about turning regulatory hurdles into early competitive positioning, building payment channel diversity while staying ruthlessly focused on vertical, and why the companies that fail are often the ones who stayed truest to their original idea. You'll discover what happens to your revenue when a crisis hits — and you made the right customer choices years earlier. We also zoom in on two of the 10 traits that define remarkable software companies: Acknowledge you cannot please everyone Aim to be different, not just better Louis's story proves that remarkable companies don't just pick their market—they pick what they will never serve, and build their advanta…","meta_description":"A story about choosing who not to serve—and building competitive advantage no crisis can touch. This episode is for sales-led SaaS founders who've never t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2770,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-remarkable-saas-podcast-611955/episodes/399-how-louis-hoch-rejected-the-obvious-customers-and-grew-when-rivals-collapsed/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-remarkable-saas-podcast-611955/399-how-louis-hoch-rejected-the-obvious-customers-and-grew-when-rivals-collapsed.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}