{"podcast":{"title":"The Reluctant Entrepreneur Podcast","slug":"the-reluctant-entrepreneur-podcast-7049244","podcast_index_feed_id":7049244,"rss_url":"https://www.spreaker.com/show/6346062/episodes/feed","website_url":"https://www.mikekonrad.com","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0c0e18f8fee88bf987c05cd6e1532a66.jpg","author":"Mike Konrad","episode_count":127,"summary":"I’m your host, Mike Konrad, the author of The Reluctant Entrepreneur - Anatomy of a Business Start-Up - From Uncertainty to Unstoppable, available on Amazon as a paperback, e-book, and an audible book, and I’m excited to share real stories that reveal the many paths people take to build their own businesses. Whether you stumbled into entrepreneurship or you’ve always known it was your calling, this podcast is for you. Let’s start with what it means to be a reluctant entrepreneur. Many entrepreneurs don’t set out with a grand plan to build a business. Maybe you worked for a company that didn’t value your vision, and one day you thought, “I could do this myself”, that was my story. Or maybe life pushed you in an unexpected direction—losing a job, facing a personal crisis, or discovering a passion that grew into a business. Reluctant entrepreneurs often find themselves starting a business not because they always dreamed of it, but because it was the best—or only—option available. And then there are intentional entrepreneurs. These are the people who’ve known from the start that they were meant to create something of their own. They may have planned meticulously, crafted their vision,…","last_synced_at":"2026-07-31T16:18:29.568615+00:00","page_url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244"},"episode":{"title":"Why Smart Entrepreneurs Still Struggle With Sales - With John Lester - Episode 73","slug":"why-smart-entrepreneurs-still-struggle-with-sales-with-john-lester-episode-73","published_at":"2026-04-20T07:00:02+00:00","page_url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/why-smart-entrepreneurs-still-struggle-with-sales-with-john-lester-episode-73","show_page_url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244","url":"https://www.spreaker.com/episode/why-smart-entrepreneurs-still-struggle-with-sales-with-john-lester-episode-73--70631845","audio_url":"https://api.spreaker.com/download/episode/70631845/re_73_jl_01.mp3","summary":"If you’re an entrepreneur who loves building, creating, and solving problems but feels uncomfortable when it comes time to sell, you are not alone. For many reluctant entrepreneurs, sales is not just a skill gap. It is an emotional one. Today’s guest, John Lester, helps entrepreneurs and sales professionals rethink everything they believe about selling. Through his work at Attitude Selling, John focuses less on scripts, tactics, and pressure, and more on mindset, psychology, and the beliefs that quietly shape how we show up in sales conversations. In this episode, we talk about why so many entrepreneurs struggle with sales, where that discomfort really comes from, and how shifting your mindset can completely change the way selling feels. We also dig into John’s own entrepreneurial journey and the beliefs he had to unlearn along the way. If you have ever avoided a sales call, delayed a follow-up, or felt conflicted about selling something you truly believe in, this conversation is for you. John's Company: Attitude Selling https://attitudeselling.com Winning the Inner Game of Sales: The Foundation of Success is Mindset https://tinyurl.com/c65uewuk","meta_description":"If you’re an entrepreneur who loves building, creating, and solving problems but feels uncomfortable when it comes time to sell, you are not alone. For ma…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3477,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-reluctant-entrepreneur-podcast-7049244/episodes/why-smart-entrepreneurs-still-struggle-with-sales-with-john-lester-episode-73/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/why-smart-entrepreneurs-still-struggle-with-sales-with-john-lester-episode-73.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}