{"podcast":{"title":"The Reluctant Entrepreneur Podcast","slug":"the-reluctant-entrepreneur-podcast-7049244","podcast_index_feed_id":7049244,"rss_url":"https://www.spreaker.com/show/6346062/episodes/feed","website_url":"https://www.mikekonrad.com","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0c0e18f8fee88bf987c05cd6e1532a66.jpg","author":"Mike Konrad","episode_count":127,"summary":"I’m your host, Mike Konrad, the author of The Reluctant Entrepreneur - Anatomy of a Business Start-Up - From Uncertainty to Unstoppable, available on Amazon as a paperback, e-book, and an audible book, and I’m excited to share real stories that reveal the many paths people take to build their own businesses. Whether you stumbled into entrepreneurship or you’ve always known it was your calling, this podcast is for you. Let’s start with what it means to be a reluctant entrepreneur. Many entrepreneurs don’t set out with a grand plan to build a business. Maybe you worked for a company that didn’t value your vision, and one day you thought, “I could do this myself”, that was my story. Or maybe life pushed you in an unexpected direction—losing a job, facing a personal crisis, or discovering a passion that grew into a business. Reluctant entrepreneurs often find themselves starting a business not because they always dreamed of it, but because it was the best—or only—option available. And then there are intentional entrepreneurs. These are the people who’ve known from the start that they were meant to create something of their own. They may have planned meticulously, crafted their vision,…","last_synced_at":"2026-07-31T16:18:29.568615+00:00","page_url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244"},"episode":{"title":"Tanya Brody on How to Think Like Your Customer Before You Write a Single Word - Episode 84","slug":"tanya-brody-on-how-to-think-like-your-customer-before-you-write-a-single-word-episode-84","published_at":"2026-05-13T07:09:09+00:00","page_url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/tanya-brody-on-how-to-think-like-your-customer-before-you-write-a-single-word-episode-84","show_page_url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244","url":"https://www.spreaker.com/episode/tanya-brody-on-how-to-think-like-your-customer-before-you-write-a-single-word-episode-84--71175273","audio_url":"https://api.spreaker.com/download/episode/71175273/re_84_tb_final_01.mp3","summary":"Let me start with a simple question. Why do so many businesses create content… and still fail to generate real demand? Because content alone doesn’t convert. Messaging does. Today’s guest, Tanya Brody, has built her career around understanding exactly what makes people take action. She’s a persuasive web and SEO copywriter, a conversion specialist, and a marketing consultant who has worked with both major companies and small businesses to turn words into measurable results. But her path wasn’t linear. From performing as a professional musician to losing a traditional job and launching her own freelance business, Tanya’s journey is a real-world example of what happens when necessity meets opportunity. In the first part of our conversation, we’ll explore that journey… the risks, the pivots, and what she learned making the leap into entrepreneurship. In the second half, we’ll dig into her expertise in copywriting and conversion… what businesses get wrong, and how to fix it. Tanya's website: https://tanyabrodycopywriter.com","meta_description":"Let me start with a simple question. Why do so many businesses create content… and still fail to generate real demand? Because content alone doesn’t conve…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3841,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-reluctant-entrepreneur-podcast-7049244/episodes/tanya-brody-on-how-to-think-like-your-customer-before-you-write-a-single-word-episode-84/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/tanya-brody-on-how-to-think-like-your-customer-before-you-write-a-single-word-episode-84.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}