{"podcast":{"title":"The Reluctant Entrepreneur Podcast","slug":"the-reluctant-entrepreneur-podcast-7049244","podcast_index_feed_id":7049244,"rss_url":"https://www.spreaker.com/show/6346062/episodes/feed","website_url":"https://www.mikekonrad.com","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0c0e18f8fee88bf987c05cd6e1532a66.jpg","author":"Mike Konrad","episode_count":127,"summary":"I’m your host, Mike Konrad, the author of The Reluctant Entrepreneur - Anatomy of a Business Start-Up - From Uncertainty to Unstoppable, available on Amazon as a paperback, e-book, and an audible book, and I’m excited to share real stories that reveal the many paths people take to build their own businesses. Whether you stumbled into entrepreneurship or you’ve always known it was your calling, this podcast is for you. Let’s start with what it means to be a reluctant entrepreneur. Many entrepreneurs don’t set out with a grand plan to build a business. Maybe you worked for a company that didn’t value your vision, and one day you thought, “I could do this myself”, that was my story. Or maybe life pushed you in an unexpected direction—losing a job, facing a personal crisis, or discovering a passion that grew into a business. Reluctant entrepreneurs often find themselves starting a business not because they always dreamed of it, but because it was the best—or only—option available. And then there are intentional entrepreneurs. These are the people who’ve known from the start that they were meant to create something of their own. They may have planned meticulously, crafted their vision,…","last_synced_at":"2026-07-31T16:18:29.568615+00:00","page_url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244"},"episode":{"title":"Chris Anderson on Turning Listeners Into Leads - A Smarter Approach to Podcasting - Episode 83","slug":"chris-anderson-on-turning-listeners-into-leads-a-smarter-approach-to-podcasting-episode-83","published_at":"2026-05-12T07:00:03+00:00","page_url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/chris-anderson-on-turning-listeners-into-leads-a-smarter-approach-to-podcasting-episode-83","show_page_url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244","url":"https://www.spreaker.com/episode/chris-anderson-on-turning-listeners-into-leads-a-smarter-approach-to-podcasting-episode-83--71173442","audio_url":"https://api.spreaker.com/download/episode/71173442/re_83_final_01.mp3","summary":"Most entrepreneurs believe that if they just create enough content, something good will eventually happen • More posts • More videos • More podcasts But for many, nothing actually changes • No new clients • No meaningful growth • No real return on the time invested So the question becomes \"What if the problem isn’t how much content you’re creating, but why you’re creating it in the first place?\" What if content, by itself, isn’t the strategy? What if the real objective isn’t content at all, but demand? Today’s guest, Chris Anderson, has built his business around that exact idea Chris is the founder and CEO of Elevate Media Group, where he works with entrepreneurs to turn podcasting and content into a client acquisition engine. In the first segment of the episode, we’ll explore Chris’s entrepreneurial journey What led him to start his business, the challenges he faced early on, and what he learned along the way. In the second part of the show, we’ll dive into the real topic at hand: Why most content fails to deliver results and how to shift from simply creating content… to actually creating demand. Because in the end, content doesn’t build a business, demand does. Chris's Company: Elevate Media https://elevate-media-group.com Chris'sElevate Media Podcast: https://www.youtube.com/@UCP61IwNOb5WWUYAp7ypc49A","meta_description":"Most entrepreneurs believe that if they just create enough content, something good will eventually happen • More posts • More videos • More podcasts But f…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3583,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-reluctant-entrepreneur-podcast-7049244/episodes/chris-anderson-on-turning-listeners-into-leads-a-smarter-approach-to-podcasting-episode-83/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/chris-anderson-on-turning-listeners-into-leads-a-smarter-approach-to-podcasting-episode-83.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}