{"podcast":{"title":"The Regenaissance Podcast","slug":"the-regenaissance-podcast-6720188","podcast_index_feed_id":6720188,"rss_url":"https://feeds.transistor.fm/the-regenaissance-podcast","website_url":"https://theregenaissance.co/","image_url":"https://img.transistorcdn.com/1BkLM27R_9FOtW8niLB4qDqZhROf-QvPdl-JMT7pYEc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YzE3/NmFmYjZiNmRkZDdm/Y2MwYzk5ZjI5ZjRj/YzgwZi5wbmc.jpg","author":"The Regenaissance","episode_count":125,"summary":"Hosted by @Regenaisanceman with the mission of reconnecting us back to where our food is grown & exposing everything that is wrong with our broken food system. We are more disconnected from our food than we ever have been. I sit down with ranchers and farmers to give them a voice and hear their stories, helping paint a picture of what it really looks like to support humanity with food. I also will be talking to others involved in the agriculture space as there is a lot that goes into it all. My hope is that from hearing this podcast you will begin to question what you eat and where from.","last_synced_at":"2026-07-22T22:18:01.640689+00:00","page_url":"https://stenobird.com/podcast/the-regenaissance-podcast-6720188"},"episode":{"title":"Meet Francine, The Farm Mom Building an App To Challenge Big Food - Francine | #117","slug":"meet-francine-the-farm-mom-building-an-app-to-challenge-big-food-francine-117","published_at":"2026-06-24T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-regenaissance-podcast-6720188/meet-francine-the-farm-mom-building-an-app-to-challenge-big-food-francine-117","show_page_url":"https://stenobird.com/podcast/the-regenaissance-podcast-6720188","url":"https://share.transistor.fm/s/cf70629f","audio_url":"https://media.transistor.fm/cf70629f/6a3d4ab7.mp3","summary":"Francine is a farmer, mom of four, and co-founder of the Mulberry Tree App - a farm-to-fork platform that lets consumers buy ingredients directly from local farms, with no listing fees, no middleman, and no data selling. She and her husband built it from scratch, self-funded, while navigating mold illness, alpha-gal syndrome in their family, and a bunch of scammers! They launched the app in January 2025. We talk through how the app works, why convenience is the real barrier between consumers and local farms, and what it actually takes to build something like this without outside funding or corporate backing. Enjoy :) What we talk about: - How the Mulberry Tree App works - farm-to-fork recipes, local farmer discovery, 24/7 farmers market - Why they don't charge farmers listing or marketing fees - Facebook censorship of farm products during COVID and why it pushed them to build their own platform - The grassroots marketing approach: vendor events, merchandise, one-on-one outreach - Alpha-gal syndrome - what it is, how misinformation is hurting people, and why the app has 300+ alpha-gal-safe recipes - Mold illness, raising four kids on a farm, and the tribulations behind building the business - The case for food sovereignty and why 77 farms closing per day is a national problem Timestamps: 0:00 — Intro 1:10 — What is the Mulberry Tree App? 6:45 — How it handles the convenience problem for consumers 12:00 — The origin story - a dream, a husband, and no coding experience 18:30 — Facebook censorship and why decentralization matters 26:00 — Grassroots marketing: vendor events, shirts, 400 downloads in two weeks 32:00 — Consumer patterns and what makes the app experience different 39:00 — The town square, courses, live animal listings, and cottage industry sellers 47:00 — Grow…","meta_description":"Francine is a farmer, mom of four, and co-founder of the Mulberry Tree App - a farm-to-fork platform that lets consumers buy ingredients directly from loc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3550,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-regenaissance-podcast-6720188/episodes/meet-francine-the-farm-mom-building-an-app-to-challenge-big-food-francine-117/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-regenaissance-podcast-6720188/meet-francine-the-farm-mom-building-an-app-to-challenge-big-food-francine-117.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}