{"podcast":{"title":"The Real Investment Show (Full Show)","slug":"the-real-investment-show-full-show-1123656","podcast_index_feed_id":1123656,"rss_url":"https://feeds.soundcloud.com/users/soundcloud:users:252939730/sounds.rss","website_url":"https://soundcloud.com/user-949311744","image_url":"https://i1.sndcdn.com/avatars-yaycICozlsWvOy7k-inzB4A-original.jpg","author":"Lance Roberts","episode_count":500,"summary":"Here reside the full, unadulterated audio files f…","last_synced_at":"2026-07-16T04:20:38.472257+00:00","page_url":"https://stenobird.com/podcast/the-real-investment-show-full-show-1123656"},"episode":{"title":"4-7-26 AI Advertising Explained - The Joseph Levi Interview","slug":"4-7-26-ai-advertising-explained-the-joseph-levi-interview","published_at":"2026-04-07T11:00:41+00:00","page_url":"https://stenobird.com/podcast/the-real-investment-show-full-show-1123656/4-7-26-ai-advertising-explained-the-joseph-levi-interview","show_page_url":"https://stenobird.com/podcast/the-real-investment-show-full-show-1123656","url":"https://soundcloud.com/user-949311744/4-7-26-ai-advertising","audio_url":"https://feeds.soundcloud.com/stream/2297501759-user-949311744-4-7-26-ai-advertising.mp3","summary":"AI is changing how consumers discover businesses, make decisions, and trust information. Lance Roberts visit with Joseph Levi, Co-founder & CEO of Noise Media, about how advertising inside AI platforms like ChatGPT could reshape marketing, SEO, and brand building. Lance and Joseph explore whether businesses can influence AI-generated answers, the difference between the best answer and a paid answer, and why trust and accuracy are becoming the most valuable currencies in the AI era. From niche positioning to content strategy, we explain what actually works and what doesn’t when trying to show up in AI-driven results. We also discuss the shift from traditional search engines to AI assistants, how small businesses can adapt, and the biggest marketing mistakes to avoid. Plus, we dive into the rise of AI agents, monetization strategies, and the competitive landscape between leading AI platforms. Key topics include: 0:00 - INTRO 1:21 - What is Noise Media, GEO (Generative Optimization) 2:28 - Advertising within ChatGPT - Importance of appearing in answers 3:51 - The best answer vs the paid answer 5:53 - Having Faith in the Quality of the Information (You cannot \"trick the system;\") 6:21 - Two scenarios - specific query, generic query 9:10 - Building a Brand with AI - content is king 10:48 - The Shift in Consumer Discovery 11:27 - The Next Big Player? 13:13 - Where is the starting point? 14:40 - What's the best length of content 16:45 - Will AI Neutralize the challenge of SEO strategies & changing algorithms 19:00 - The Fear of AI Job Replacement 21:10 - Elements of Optimal positioning for new businesses - test and learn 24:05 - Getting ready for business - scaling up 25:14 - Utilization of AI and leverage - having a team of AI agents 27:06 - Marketing Mistakes Small Business…","meta_description":"AI is changing how consumers discover businesses, make decisions, and trust information. Lance Roberts visit with Joseph Levi, Co-founder & CEO of Noise M…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2363,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-real-investment-show-full-show-1123656/episodes/4-7-26-ai-advertising-explained-the-joseph-levi-interview/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-real-investment-show-full-show-1123656/4-7-26-ai-advertising-explained-the-joseph-levi-interview.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}