{"podcast":{"title":"The Pursuit of Badasserie: The Podcast","slug":"the-pursuit-of-badasserie-the-podcast-6454558","podcast_index_feed_id":6454558,"rss_url":"https://anchor.fm/s/a82daa48/podcast/rss","website_url":"https://thepursuitofbadasserie.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/28115650/28115650-1737401177848-3231bddf06899.jpg","author":"Lynn and Amanda","episode_count":196,"summary":"Join hosts Lynn Howard and Amanda Furgiuele on The Pursuit of Badasserie: The Podcast — where bold entrepreneurs come to get real about business growth, leadership, and making money without the fluff. With over 50 years of combined experience, they deliver no-BS insights on sales, systems, scaling, and success stories from global industry leaders. Whether you’re an aspiring entrepreneur, solopreneur, or seasoned CEO, this show gives you the mindset, strategy, and kick in the pants you need to grow your badass business (and life) with confidence.","last_synced_at":"2026-07-22T02:19:33.195502+00:00","page_url":"https://stenobird.com/podcast/the-pursuit-of-badasserie-the-podcast-6454558"},"episode":{"title":"Why Cheap Art Doesn’t Sell: Miriam Schulman on Premium Pricing & High-Value Buyers","slug":"why-cheap-art-doesn-t-sell-miriam-schulman-on-premium-pricing-high-value-buyers","published_at":"2026-03-17T09:30:00+00:00","page_url":"https://stenobird.com/podcast/the-pursuit-of-badasserie-the-podcast-6454558/why-cheap-art-doesn-t-sell-miriam-schulman-on-premium-pricing-high-value-buyers","show_page_url":"https://stenobird.com/podcast/the-pursuit-of-badasserie-the-podcast-6454558","url":"https://podcasters.spotify.com/pod/show/thepursuitofbadasserie/episodes/Why-Cheap-Art-Doesnt-Sell-Miriam-Schulman-on-Premium-Pricing--High-Value-Buyers-e3gih6k","audio_url":"https://anchor.fm/s/a82daa48/podcast/play/117047956/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-17%2F420184997-44100-2-fa54cf83b830a.mp3","summary":"In this episode of The Pursuit of Badasserie , we sit down with Miriam Schulman , artist business coach and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity . Miriam shares her personal journey from Wall Street to full-time artist, and how she built a sustainable creative business through sales, strategy, and mindset. We dive into Miriam’s Belief Triad — the idea that you must believe in yourself, your customer, and your audience. She explains why most creatives struggle with sales not because their work isn’t good enough, but because they don’t fully believe their customers are capable of making a purchase decision without fear. Miriam also breaks down common mistakes artists and entrepreneurs make when selling, including focusing too much on features and “why” instead of the customer’s transformation. We talk about pricing, the “starving artist” mindset, and why cheap doesn’t make selling easier. We also explore how embracing your “inner weirdo” and being willing to polarize is actually a strength in business. If you want to sell with confidence, price like a premium brand, and build a repeatable sales engine without feeling salesy — this episode gives you practical tools and a mindset shift that will change how you show up in your business. Key Takeaways Customers don’t fear price — they fear making a mistake The “Belief Triad” is the missing link: self + customer + audience People buy transformation, not features Cheap isn’t easier to sell — premium positioning creates desire Scarcity mindset leads to underpricing; abundance mindset creates confident pricing You don’t need to be liked by everyone — polarizing attracts the right buyers Consistency + self-awareness + steady action is how you build sustainable income Mir…","meta_description":"In this episode of The Pursuit of Badasserie , we sit down with Miriam Schulman , artist business coach and author of Artpreneur: The Step-by-Step Guide t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1956,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-pursuit-of-badasserie-the-podcast-6454558/episodes/why-cheap-art-doesn-t-sell-miriam-schulman-on-premium-pricing-high-value-buyers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-pursuit-of-badasserie-the-podcast-6454558/why-cheap-art-doesn-t-sell-miriam-schulman-on-premium-pricing-high-value-buyers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}