{"podcast":{"title":"The Professional Experts Podcast","slug":"the-professional-experts-podcast-6299314","podcast_index_feed_id":6299314,"rss_url":"https://feeds.captivate.fm/wisdom-parlor/","website_url":"https://cathcart.com/","image_url":"https://artwork.captivate.fm/5f6adeee-12d9-4e9f-a3fc-82baa89d7358/wGfqJ1pzE2ezN_GM7lQS56su.jpg","author":"Jim Cathcart","episode_count":43,"summary":"Welcome to The Professional Experts Podcast, where interesting people gather to discuss important ideas in an open and in-depth format. Hosted by Jim Cathcart, a renowned professional speaker and author with 25 published books, the show features guests from various fields who set the tone for the topic before engaging in an interactive discussion with the audience. Jim also leads a year-long program called the Experts Academy, where he guides individuals towards becoming leading experts in their chosen niche through the acquisition of essential professional skills such as human relations, communication, sales, leadership, and problem-solving. Tune in to The Professional Experts Podcast for a thought-provoking and insightful experience.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-professional-experts-podcast-6299314"},"episode":{"title":"Mr. Awesome on Building a Brand That’s You | S2E12","slug":"mr-awesome-on-building-a-brand-that-s-you-s2e12","published_at":"2025-07-09T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-professional-experts-podcast-6299314/mr-awesome-on-building-a-brand-that-s-you-s2e12","show_page_url":"https://stenobird.com/podcast/the-professional-experts-podcast-6299314","url":"https://cathcart.com/captivate-podcast/mr-awesome-on-building-a-brand-thats-you-s2e11","audio_url":"https://episodes.captivate.fm/episode/a7bee117-9ac0-4936-8f09-9010cce5a196.mp3","summary":"What if your brand wasn’t just what you did—but who you are, out loud? In this episode of, Jim Cathcart with Erik Swanson—aka “Mr. Awesome”— dive into what it really takes to build a thriving, purpose-driven business as a professional expert. They talk mentorship, masterminds, and the intentional strategies that fuel long-term success. From Erik’s early days working with Brian Tracy to launching global speaker networks and high-impact masterminds, you’ll hear what separates charismatic energy from calculated excellence. Whether you’re a speaker, coach, author, or aspiring thought leader, this candid conversation delivers gold: stories from the road, lessons on building a brand that’s true to you, and a reminder that expertise—when nurtured with integrity and joy—can change the world. Plus, Jim and Erik share how to become a Certified Professional Expert and why proximity to greatness shapes who you become. About the Host: Jim Cathcart, CSP, CPAE is one of the top 5 most award-winning speakers in the world. His Top 1% TEDx video has over 2.8 million views, his 27 books are translated into multiple languages, including 3 International bestsellers. He is a Certified Virtual Presenter and past National President of the National Speakers Association. Jim’s PBS television programs, podcast appearances and radio shows have reached millions of Success Seekers and he is often retained to advise achievers and their companies. Even his colleagues, some of the top speakers in the world, have hired Jim to speak at their own events. Jim is an Executive MBA Professor at California Lutheran University School of Management and serves as their first Entrepreneur in Residence. He has been inducted into the Sales & Marketing Hall of Fame in London for his pioneering work wit…","meta_description":"What if your brand wasn’t just what you did—but who you are, out loud? In this episode of, Jim Cathcart with Erik Swanson—aka “Mr. Awesome”— dive into wha…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2561,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-professional-experts-podcast-6299314/episodes/mr-awesome-on-building-a-brand-that-s-you-s2e12/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-professional-experts-podcast-6299314/mr-awesome-on-building-a-brand-that-s-you-s2e12.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}