{"podcast":{"title":"The Product Boss with Jacqueline Snyder","slug":"the-product-boss-with-jacqueline-snyder-743439","podcast_index_feed_id":743439,"rss_url":"https://feeds.captivate.fm/the-product-boss/","website_url":"http://www.theproductboss.com/podcast","image_url":"https://artwork.captivate.fm/a64ada7c-c103-41a9-a89b-7834799a8117/The-Product-Boss-Podcast-Art-a-business-podcast-for-product-ent.png","author":"Jacqueline Snyder","episode_count":774,"summary":"The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next…","last_synced_at":"2026-06-25T16:20:37.267613+00:00","page_url":"https://stenobird.com/podcast/the-product-boss-with-jacqueline-snyder-743439"},"episode":{"title":"759. How to Get Your Product Brand Found by AI with Gloria Chou","slug":"759-how-to-get-your-product-brand-found-by-ai-with-gloria-chou","published_at":"2026-06-11T06:30:00+00:00","page_url":"https://stenobird.com/podcast/the-product-boss-with-jacqueline-snyder-743439/759-how-to-get-your-product-brand-found-by-ai-with-gloria-chou","show_page_url":"https://stenobird.com/podcast/the-product-boss-with-jacqueline-snyder-743439","url":"http://www.theproductboss.com/podcast","audio_url":"https://episodes.captivate.fm/episode/470a8076-15d0-42c7-b37e-6c5ddc0586cd.mp3","summary":"Are you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found online. We also dive into ways product-based business owners can use AI tools to uncover trends, identify media opportunities, and position their products in front of buyers who are ready to purchase. Tune in to learn how to make your brand easier to find, easier to trust, and easier to buy from. In This Episode, You’ll Learn: 00:00 Why AI is changing the way customers discover products. 03:45 How is AI influencing purchasing decisions today? 05:15 How PR creates the trust signals AI looks for. 08:30 How can small brands compete with larger companies? 10:00 The PR strategy that helps brands get discovered. 12:00 How can Perplexity help you find media-worthy angles? 15:30 5 ways product business owners can use AI for PR. 17:45 How competitor research can strengthen your marketing strategy. 19:15 How media coverage successfully improves AI discoverability. 24:15 How PR helps reduce reliance on platforms you don't own. 25:30 The first AI prompt Gloria recommends trying today. 28:30 How to start building AI visibility for your brand right now. Resources + Links Listen to Gloria's previous appearance on The Product Boss Podcast: Episode 723 HERE ! Ready to stop guessing and follow a proven system? Book your strategy call HERE ! Get business tips sent right to your inbox - join the newsletter ! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com Gloria Chou: @glo…","meta_description":"Are you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1902,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-product-boss-with-jacqueline-snyder-743439/episodes/759-how-to-get-your-product-brand-found-by-ai-with-gloria-chou/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-product-boss-with-jacqueline-snyder-743439/759-how-to-get-your-product-brand-found-by-ai-with-gloria-chou.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}