{"podcast":{"title":"The Product Boss with Jacqueline Snyder","slug":"the-product-boss-with-jacqueline-snyder-743439","podcast_index_feed_id":743439,"rss_url":"https://feeds.captivate.fm/the-product-boss/","website_url":"http://www.theproductboss.com/podcast","image_url":"https://artwork.captivate.fm/a64ada7c-c103-41a9-a89b-7834799a8117/The-Product-Boss-Podcast-Art-a-business-podcast-for-product-ent.png","author":"Jacqueline Snyder","episode_count":774,"summary":"The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next…","last_synced_at":"2026-06-25T16:20:37.267613+00:00","page_url":"https://stenobird.com/podcast/the-product-boss-with-jacqueline-snyder-743439"},"episode":{"title":"745. Retail and Wholesale Pricing Math That Makes You Profitable","slug":"745-retail-and-wholesale-pricing-math-that-makes-you-profitable","published_at":"2026-03-05T06:30:00+00:00","page_url":"https://stenobird.com/podcast/the-product-boss-with-jacqueline-snyder-743439/745-retail-and-wholesale-pricing-math-that-makes-you-profitable","show_page_url":"https://stenobird.com/podcast/the-product-boss-with-jacqueline-snyder-743439","url":"http://www.theproductboss.com/podcast","audio_url":"https://episodes.captivate.fm/episode/b076542d-fa10-4c70-bcfc-77d859c84cad.mp3","summary":"Are you making sales but still not feeling profitable? In this episode, I'm sharing the pricing foundation I teach inside The Product Boss that protects your profit, prepares you for wholesale, and helps you stop underpaying yourself while working nonstop. I break down what belongs in your cost of goods, how to calculate wholesale and retail pricing correctly, and what to do when the numbers feel higher than you expected. Get ready to stop guessing your prices and start building a sustainable and scalable product business that supports you. In This Episode, You’ll Learn: 00:00 The 3 pricing foundations every product owner needs. 03:30 What does the cost of goods include per unit? 05:15 Why labor causes the biggest pricing mistakes. 08:15 The 2x2 pricing method explained step by step. 11:30 What to do when your calculated price feels “too high.” 14:00 The 2 ways to reduce costs without lowering quality. 18:00 Why some businesses are not wholesale-ready yet. 20:15 How brand positioning impacts pricing power. 24:00 The mindset blocks that cause underpricing. 26:15 Questions to help you evaluate your pricing decisions. 29:00 How to get support with pricing inside The Product Boss. Resources + Links Get customized coaching for your business - join the 60 minute qualification call! Get business tips sent right to your inbox - join the newsletter ! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com","meta_description":"Are you making sales but still not feeling profitable? In this episode, I'm sharing the pricing foundation I teach inside The Product Boss that protects y…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1878,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-product-boss-with-jacqueline-snyder-743439/episodes/745-retail-and-wholesale-pricing-math-that-makes-you-profitable/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-product-boss-with-jacqueline-snyder-743439/745-retail-and-wholesale-pricing-math-that-makes-you-profitable.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}