{"podcast":{"title":"The PPC Den: Amazon PPC Advertising Mastery","slug":"the-ppc-den-amazon-ppc-advertising-mastery-494420","podcast_index_feed_id":494420,"rss_url":"https://anchor.fm/s/6fd74c8/podcast/rss","website_url":"https://adbadger.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/1072738/1072738-1661269604536-bd0c50b9f15a9.jpg","author":"The PPC Den","episode_count":412,"summary":"The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420"},"episode":{"title":"Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)","slug":"why-amazon-ppc-bulk-files-are-more-powerful-than-ever-and-how-to-get-started","published_at":"2026-05-22T14:00:00+00:00","page_url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/why-amazon-ppc-bulk-files-are-more-powerful-than-ever-and-how-to-get-started","show_page_url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420","url":"https://podcasters.spotify.com/pod/show/theppcden/episodes/Why-Amazon-PPC-Bulk-Files-Are-More-Powerful-Than-Ever-And-How-to-Get-Started-e3jn3bv","audio_url":"https://anchor.fm/s/6fd74c8/podcast/play/120343359/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-21%2F424627361-44100-2-e5e3fbdbd85ec.mp3","summary":"Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now. Amazon’s official guide will just overwhelm you, so we break down the actual right way to get started without losing your mind. Plus, here's the best part I’ve got for you: a free Bulk File Starter Kit ! It’s a custom template that tells you exactly what to type into every single cell to easily build your first Auto and Manual campaigns from scratch. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Intro 01:38 - Why bulk files still rule 02:40 - Ignoring Amazon's official guide 07:50 - Campaign structure & naming 13:00 - Bulk sheets 101 18:09 - Auto campaign starter kit 28:33 - Manual campaign setup 30:05 - Saving time with SOPs 36:50 - Quality control 38:21 - Outro 🦡 Resources & Links Want to follow along? Grab the free starter kit we talked about right here. 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Anton Kimfors, CEO at SellWave How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables Why and How to Use New Bulk Sheet Features in Amazon Ads 3 Bulk File Myths, Debunked 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Anton Kimfors Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Edito…","meta_description":"Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with A…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2405,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-ppc-den-amazon-ppc-advertising-mastery-494420/episodes/why-amazon-ppc-bulk-files-are-more-powerful-than-ever-and-how-to-get-started/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/why-amazon-ppc-bulk-files-are-more-powerful-than-ever-and-how-to-get-started.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}