{"podcast":{"title":"The PPC Den: Amazon PPC Advertising Mastery","slug":"the-ppc-den-amazon-ppc-advertising-mastery-494420","podcast_index_feed_id":494420,"rss_url":"https://anchor.fm/s/6fd74c8/podcast/rss","website_url":"https://adbadger.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/1072738/1072738-1661269604536-bd0c50b9f15a9.jpg","author":"The PPC Den","episode_count":412,"summary":"The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420"},"episode":{"title":"Three Important Weekly Tasks for Amazon PPC","slug":"three-important-weekly-tasks-for-amazon-ppc","published_at":"2025-12-19T15:00:00+00:00","page_url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/three-important-weekly-tasks-for-amazon-ppc","show_page_url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420","url":"https://podcasters.spotify.com/pod/show/theppcden/episodes/Three-Important-Weekly-Tasks-for-Amazon-PPC-e3chrt5","audio_url":"https://anchor.fm/s/6fd74c8/podcast/play/112831845/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-18%2F414656501-44100-2-fcb8526966ed1.mp3","summary":"In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today. We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself. We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization. If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Intro 01:48 - Who Dan Head is and how he approaches Amazon PPC 04:12 - Why Amazon PPC doesn’t work in isolation 07:05 - The biggest mistake sellers make when optimizing ads 10:02 - What N-gram analysis actually reveals (beyond keywords) 14:35 - How to identify non-converting spend correctly 18:20 - When NOT to negate keywords (and why sellers overdo it) 22:10 - ACOS Power Ratio explained in simple terms 26:05 - PPC data vs listing problems: how to tell the difference 30:12 - Why creative and images break or scale PPC performance 34:05 - Full-funnel thinking: connecting ads, listings, and intent 38:20 - How top agencies think about scaling Amazon PPC 45:10 - Wrap-up & key takeaways 🦡 Resources & Links 🦡 ⁠GET AD BADGER ⁠ ➡️ Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is ⁠Dan Head⁠ of AMZ Elite ⁠How N-gram analysis found a keyword with 20…","meta_description":"In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today. We focus on what’s working…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2811,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-ppc-den-amazon-ppc-advertising-mastery-494420/episodes/three-important-weekly-tasks-for-amazon-ppc/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/three-important-weekly-tasks-for-amazon-ppc.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}