{"podcast":{"title":"The PPC Den: Amazon PPC Advertising Mastery","slug":"the-ppc-den-amazon-ppc-advertising-mastery-494420","podcast_index_feed_id":494420,"rss_url":"https://anchor.fm/s/6fd74c8/podcast/rss","website_url":"https://adbadger.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/1072738/1072738-1661269604536-bd0c50b9f15a9.jpg","author":"The PPC Den","episode_count":412,"summary":"The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420"},"episode":{"title":"Ad Sales Tripled, Organic Dropped: Decoding Amazon PPC Cannibalization","slug":"ad-sales-tripled-organic-dropped-decoding-amazon-ppc-cannibalization","published_at":"2026-03-06T14:00:00+00:00","page_url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/ad-sales-tripled-organic-dropped-decoding-amazon-ppc-cannibalization","show_page_url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420","url":"https://podcasters.spotify.com/pod/show/theppcden/episodes/Ad-Sales-Tripled--Organic-Dropped-Decoding-Amazon-PPC-Cannibalization-e3g05g6","audio_url":"https://anchor.fm/s/6fd74c8/podcast/play/116446150/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-5%2F419366990-44100-2-5d65a15e1f95d.mp3","summary":"Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising expert Brent Zahradnik tackle a fantastic listener question where a brand's ad sales tripled, but their organic sales actually decreased year-over-year. They dive deep into the real reasons behind this frustrating scenario, exploring whether aggressive ad spend is truly cannibalizing organic placements or if there are other hidden factors at play, such as shrinking overall search volume or overspending on highly dominant branded keywords. It is a common fear for Amazon sellers and PPC managers alike, but the reality of how the algorithm balances paid and organic traffic is rarely straightforward. To help you navigate this exact problem, the guys break down the actionable strategies and metrics you need to measure true ad incrementality. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Intro 01:50 - Listener Question: Ad Sales Tripled, Organic Dropped 04:05 - What is a \"Healthy\" Organic vs. Paid Sales Ratio? 06:00 - Defining PPC Cannibalization & Incrementality 08:10 - Scenario A: Overspending on Branded Keywords 10:20 - Scenario B & C: Did PPC Save the Brand or Did the Market Shrink? 15:30 - How to Fix It Step 1: Track Organic vs. Paid Percentage 16:44 - Why Historic Rank Tracking Still Matters 19:10 - Step 2: Using Search Query Performance Data 22:15 - Step 3: Running a Holdout Test with AMC 26:24 - Final Verdict: Does PPC Actually Cannibalize 100% of Sales? 27:50 - Where to Find Brent 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Where to find Brent Zahradnik of SellerPlex M…","meta_description":"Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising exper…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1640,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-ppc-den-amazon-ppc-advertising-mastery-494420/episodes/ad-sales-tripled-organic-dropped-decoding-amazon-ppc-cannibalization/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/ad-sales-tripled-organic-dropped-decoding-amazon-ppc-cannibalization.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}