{"podcast":{"title":"The Possibility Mom Podcast","slug":"the-possibility-mom-podcast-1204498","podcast_index_feed_id":1204498,"rss_url":"https://rss.buzzsprout.com/1401040.rss","website_url":"https://soundcloud.com/lisa_canning","image_url":"https://storage.buzzsprout.com/il5ehgr4eunz3npqlmr46x5a3t0e?.jpg","author":"Lisa Canning","episode_count":163,"summary":"Podcast by Lisa Canning","last_synced_at":"2026-06-21T18:19:11.971856+00:00","page_url":"https://stenobird.com/podcast/the-possibility-mom-podcast-1204498"},"episode":{"title":"Identity Marketing: How to Create Loyal Fans & a Legendary Brand with Veronica Romney","slug":"identity-marketing-how-to-create-loyal-fans-a-legendary-brand-with-veronica-romney","published_at":"2025-03-24T16:00:00+00:00","page_url":"https://stenobird.com/podcast/the-possibility-mom-podcast-1204498/identity-marketing-how-to-create-loyal-fans-a-legendary-brand-with-veronica-romney","show_page_url":"https://stenobird.com/podcast/the-possibility-mom-podcast-1204498","url":"https://www.buzzsprout.com/1401040/episodes/16850920-identity-marketing-how-to-create-loyal-fans-a-legendary-brand-with-veronica-romney.mp3","audio_url":"https://www.buzzsprout.com/1401040/episodes/16850920-identity-marketing-how-to-create-loyal-fans-a-legendary-brand-with-veronica-romney.mp3","summary":"I'm so excited to sit down with marketing expert Veronica Romney to discuss her latest book, \"Identity Marketing.\" Veronica introduces a transformative approach to marketing that shifts the focus from traditional \"Buy This\" tactics to inviting customers to \"Be This.\" She shares her proven 4-step process for moving from outcome-based marketing to the undeniable power of Identity Marketing, emphasizing the importance of aligning marketing strategies with the evolving identities of consumers. Tu...","meta_description":"I'm so excited to sit down with marketing expert Veronica Romney to discuss her latest book, \"Identity Marketing.\" Veronica introduces a transformative ap…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2913,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-possibility-mom-podcast-1204498/episodes/identity-marketing-how-to-create-loyal-fans-a-legendary-brand-with-veronica-romney/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-possibility-mom-podcast-1204498/identity-marketing-how-to-create-loyal-fans-a-legendary-brand-with-veronica-romney.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}