{"podcast":{"title":"The Podcast Interview Marketing Show","slug":"the-podcast-interview-marketing-show-6704240","podcast_index_feed_id":6704240,"rss_url":"https://feeds.libsyn.com/488189/rss","website_url":"http://podcastinterviewmarketing.com/","image_url":"https://static.libsyn.com/p/assets/7/3/2/8/7328e690faf6c3f688c4a68c3ddbc4f2/podcast-cover.jpg","author":"Interview Valet","episode_count":136,"summary":"Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.","last_synced_at":"2026-07-01T14:22:33.254320+00:00","page_url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240"},"episode":{"title":"The Rolling Thunder Strategy To Dominate Your Category with Trevor Young","slug":"the-rolling-thunder-strategy-to-dominate-your-category-with-trevor-young","published_at":"2026-01-14T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/the-rolling-thunder-strategy-to-dominate-your-category-with-trevor-young","show_page_url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240","url":"https://www.podcastinterviewmarketing.com/","audio_url":"https://traffic.libsyn.com/secure/faa6da51-a318-49f1-a269-7e8b7afbe6ed/Trevor_Young_-_Audio.mp3?dest-id=4163567","summary":"PR strategist and thought leadership expert Trevor Young unpacks what it really takes to dominate your category without chasing empty hype. Talking with host Tom Schwab, Trevor introduces his Rolling Thunder strategy, a long-game approach to visibility built on consistency, credibility, and trust rather than one-off \"big splash\" moments. Tom and Trevor dig deep into the distinction between earned authority and manufactured influence, challenging the obsession with follower counts, virality, and shortcuts. They discuss why being talked about by the right people matters far more than being followed by the wrong ones, how niche podcasts and smaller stages often lead to bigger opportunities, and why credibility must come before conversions, especially in a world driven by short attention spans and AI-powered discovery. Timestamps From This Episode: [02:30] The Rolling Thunder Strategy [07:07] Earned authority vs. manufactured influence [13:51] Know-Like-Trust and beyond [20:00] Credibility before conversions [26:04] Visibility in the age of AI search Resources From This Episode: TrevorYoung.me/earn/ TrevorYoung.me/rolling-thunder-strategy InterviewValet.com","meta_description":"PR strategist and thought leadership expert Trevor Young unpacks what it really takes to dominate your category without chasing empty hype. Talking with h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2616,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-podcast-interview-marketing-show-6704240/episodes/the-rolling-thunder-strategy-to-dominate-your-category-with-trevor-young/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/the-rolling-thunder-strategy-to-dominate-your-category-with-trevor-young.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}