{"podcast":{"title":"The Podcast Interview Marketing Show","slug":"the-podcast-interview-marketing-show-6704240","podcast_index_feed_id":6704240,"rss_url":"https://feeds.libsyn.com/488189/rss","website_url":"http://podcastinterviewmarketing.com/","image_url":"https://static.libsyn.com/p/assets/7/3/2/8/7328e690faf6c3f688c4a68c3ddbc4f2/podcast-cover.jpg","author":"Interview Valet","episode_count":136,"summary":"Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.","last_synced_at":"2026-07-01T14:22:33.254320+00:00","page_url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240"},"episode":{"title":"The Goal Of Podcasting Isn't Downloads, It's Influence with Roger Nairn","slug":"the-goal-of-podcasting-isn-t-downloads-it-s-influence-with-roger-nairn","published_at":"2026-04-15T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/the-goal-of-podcasting-isn-t-downloads-it-s-influence-with-roger-nairn","show_page_url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240","url":"https://www.podcastinterviewmarketing.com/","audio_url":"https://traffic.libsyn.com/secure/faa6da51-a318-49f1-a269-7e8b7afbe6ed/PIMS_124_audio.mp3?dest-id=4163567","summary":"What's the biggest mistake brands make with podcasting? Treating it like a hobby. Roger Nairn, founder of JAR Podcast Solutions, unpacks a decade of evolution in branded podcasting. With host Tom Schwab, Roger shares why the smartest brands start by asking one question: \"What job does this podcast need to do?\" From authority building to talent attraction to pipeline influence, this episode is a masterclass in turning podcast content into a true marketing engine, not just episodes, but measurable business results. Timestamps From This Episode: [02:55] The origin of JAR Podcast Solutions [04:52] How brands now use podcasts for authority, trust, engagement, talent attraction, and community building. [08:25] The shift agencies need to make, from producing episodes to moving business metrics. [19:18] Podcasts should be a long-term commitment to perform and compound. [29:10] Strategic video and niche audiences are the future of podcasting. Resources From This Episode: JarPodcast.com LinkedIn.com/in/RogerNairn604 PodcastInterviewMarketing.com InterviewValet.com","meta_description":"What's the biggest mistake brands make with podcasting? Treating it like a hobby. Roger Nairn, founder of JAR Podcast Solutions, unpacks a decade of evolu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2252,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-podcast-interview-marketing-show-6704240/episodes/the-goal-of-podcasting-isn-t-downloads-it-s-influence-with-roger-nairn/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/the-goal-of-podcasting-isn-t-downloads-it-s-influence-with-roger-nairn.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}