{"podcast":{"title":"The Podcast Interview Marketing Show","slug":"the-podcast-interview-marketing-show-6704240","podcast_index_feed_id":6704240,"rss_url":"https://feeds.libsyn.com/488189/rss","website_url":"http://podcastinterviewmarketing.com/","image_url":"https://static.libsyn.com/p/assets/7/3/2/8/7328e690faf6c3f688c4a68c3ddbc4f2/podcast-cover.jpg","author":"Interview Valet","episode_count":136,"summary":"Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.","last_synced_at":"2026-07-01T14:22:33.254320+00:00","page_url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240"},"episode":{"title":"Category Creation Formula with Kevin Maney and Mike Damphousse","slug":"category-creation-formula-with-kevin-maney-and-mike-damphousse","published_at":"2026-02-04T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/category-creation-formula-with-kevin-maney-and-mike-damphousse","show_page_url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240","url":"https://www.podcastinterviewmarketing.com/","audio_url":"https://traffic.libsyn.com/secure/faa6da51-a318-49f1-a269-7e8b7afbe6ed/PIMS_114_audio_only_final.mp3?dest-id=4163567","summary":"What if standing out on podcasts isn't about being better but about owning a category? Co-authors of The Category Creation Formula and original voice behind Play Bigger, Mike Damphousse and Kevin Maney, break down how category design actually works in practice. Talking with host Tom Schwab, they discuss why product-market fit is backward thinking and how leaders can craft a point of view that makes them unforgettable. Plus, Mike & Kevin share the proven formula and why becoming a category of one is the fastest path to trust, referrals, and growth. Context + Missing + Innovation. Timestamps From This Episode: [02:27] Origins of Category Design and Play Bigger [09:06] Coining the term Category Design [21:41] Expressing the problem & market impact [23:35] Category Creation Formula explained Resources From This Episode: CategoryDesignAdvisors.com TheCategoryCreationFormula.com InterviewValet.com","meta_description":"What if standing out on podcasts isn't about being better but about owning a category? Co-authors of The Category Creation Formula and original voice behi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2193,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-podcast-interview-marketing-show-6704240/episodes/category-creation-formula-with-kevin-maney-and-mike-damphousse/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/category-creation-formula-with-kevin-maney-and-mike-damphousse.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}