{"podcast":{"title":"The Playbook With David Meltzer","slug":"the-playbook-with-david-meltzer-500738","podcast_index_feed_id":500738,"rss_url":"https://rss.art19.com/the-playbook-with-david-meltzer","website_url":"https://art19.com/shows/the-playbook-with-david-meltzer","image_url":"https://content.production.cdn.art19.com/images/08/98/33/a1/089833a1-1f1d-4a74-96db-830902995e75/4b6dc2d848ec9078e5e0defbb851d0e18f7684be8df6ebc9f3a0bf2afd5fbc501570cf6741a5e09269910df69f5a830d90027b02f0824fbde18f18f0050bc3cb.jpeg","author":"David Meltzer, Entrepreneur.com","episode_count":2666,"summary":"Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.","last_synced_at":"2026-08-02T06:20:40.877283+00:00","page_url":"https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738"},"episode":{"title":"The Science of Better Selling","slug":"the-science-of-better-selling","published_at":"2026-07-22T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738/the-science-of-better-selling","show_page_url":"https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738","url":"https://rss.art19.com/episodes/b99fc388-9236-4707-b84f-39a2c2810e14.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://rss.art19.com/episodes/b99fc388-9236-4707-b84f-39a2c2810e14.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"In today's episode, I sit down with entrepreneur and inventor Sylvester Raymond, founder of Piñata Digital Marketing and Signal to Sale, to talk about building technology that solves real business problems. We discuss why humility creates opportunities, how listening to experienced mentors can change the direction of a company, and the challenge of explaining complex technology in simple terms. Sylvester shares how his ad-free monetization platform evolved into Signal to Sale, a system that helps businesses identify buyers at the right moment instead of wasting time on cold prospecting. We also explore AI, predictive data, sales timing, and revenue velocity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"In today's episode, I sit down with entrepreneur and inventor Sylvester Raymond, founder of Piñata Digital Marketing and Signal to Sale, to talk about bui…","key_points":[],"chapters":[],"topics":[],"duration_seconds":999,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-playbook-with-david-meltzer-500738/episodes/the-science-of-better-selling/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738/the-science-of-better-selling.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}