{"podcast":{"title":"The Playbook With David Meltzer","slug":"the-playbook-with-david-meltzer-500738","podcast_index_feed_id":500738,"rss_url":"https://rss.art19.com/the-playbook-with-david-meltzer","website_url":"https://art19.com/shows/the-playbook-with-david-meltzer","image_url":"https://content.production.cdn.art19.com/images/08/98/33/a1/089833a1-1f1d-4a74-96db-830902995e75/4b6dc2d848ec9078e5e0defbb851d0e18f7684be8df6ebc9f3a0bf2afd5fbc501570cf6741a5e09269910df69f5a830d90027b02f0824fbde18f18f0050bc3cb.jpeg","author":"David Meltzer, Entrepreneur.com","episode_count":2666,"summary":"Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.","last_synced_at":"2026-08-02T06:20:40.877283+00:00","page_url":"https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738"},"episode":{"title":"Creating Demand in Any Market","slug":"creating-demand-in-any-market","published_at":"2026-06-14T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738/creating-demand-in-any-market","show_page_url":"https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738","url":"https://rss.art19.com/episodes/e78a1a14-eb0a-4227-aabd-997522651348.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://rss.art19.com/episodes/e78a1a14-eb0a-4227-aabd-997522651348.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"In today’s episode, I sit down with entrepreneur and collectibles pioneer Josh Luber, the co-founder of StockX, former Fanatics Collectibles executive, and founder of Ghostwrite. We discuss how he built multiple billion-dollar businesses by understanding the relationship between supply, demand, culture, and commerce. Josh shares why expertise and passion matter when building a company, how authentic scarcity differs from artificial scarcity, and what entrepreneurs can learn from markets ranging from sneakers and trading cards to luxury goods. We also explore the role of cultural relevance in creating demand, the lessons behind successful collectible brands, and how Ghostwrite applies proven marketplace principles to a new category. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"In today’s episode, I sit down with entrepreneur and collectibles pioneer Josh Luber, the co-founder of StockX, former Fanatics Collectibles executive, an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":720,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-playbook-with-david-meltzer-500738/episodes/creating-demand-in-any-market/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738/creating-demand-in-any-market.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}