{"podcast":{"title":"The Partnership Economy","slug":"the-partnership-economy-4429579","podcast_index_feed_id":4429579,"rss_url":"https://feeds.redcircle.com/e4b7fe6c-9d00-4b83-9a8f-6bb75cbe8aa3","website_url":"https://impact.com/podcasts/","image_url":"https://files.cohostpodcasting.com/quill-file-prod/2ff05f56-3470-44a9-8950-05c6bf5f1555/shows/0feb2ff9-62bf-48cc-9716-190193c67113/cover-art/original_672bc9e98f8db6aec17958993bb9f12e.jpg","author":"David A. Yovanno and Todd Crawford","episode_count":72,"summary":"The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.","last_synced_at":"2026-06-09T14:20:15.031124+00:00","page_url":"https://stenobird.com/podcast/the-partnership-economy-4429579"},"episode":{"title":"How Partnerships are Reshaping Product Discovery with Seth Hagerty, Senior Director of Performance Marketing at Best Buy","slug":"how-partnerships-are-reshaping-product-discovery-with-seth-hagerty-senior-director-of-performance-marketing-at-best-buy","published_at":"2026-04-28T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-partnership-economy-4429579/how-partnerships-are-reshaping-product-discovery-with-seth-hagerty-senior-director-of-performance-marketing-at-best-buy","show_page_url":"https://stenobird.com/podcast/the-partnership-economy-4429579","url":"https://the-partnership-economy.cohostpodcasting.com/episodes/how-partnerships-are-reshaping-product-discovery-with-seth-hagerty-senior-director-of-performance-marketing-at-best-buy","audio_url":"https://pdrl.fm/ca921d/audio-delivery.cohostpodcasting.com/audio/2ff05f56-3470-44a9-8950-05c6bf5f1555/episodes/e464dd6a-d78f-4909-8cf7-4dc371420172/episode.mp3","summary":"Search is evolving, AI is reshaping discovery, and consumers are relying on creators more than ever to guide their decisions. So how do the BEST brands make the most of this shift?  In this episode, Dave Yovanno sits down with Seth Hagerty, Senior Director of Performance Marketing at Best Buy, to explore how one of retail’s most iconic brands is adapting to a new era of customer discovery. Seth shares how Best Buy is approaching creators, affiliates, AI, attribution, retail media, and more — and why partnerships are no longer just a lower-funnel tactic, but a foundational part of the modern marketing mix. Seth explains why today’s most effective brands are shifting from control to influence, learning to let trusted partners help tell their story in more authentic ways. He also breaks down how Best Buy thinks about measurement, incrementality, and customer acquisition in a world where the path to purchase is more fragmented than ever. Discover why leading brands stay ahead by evolving with their customers and redefining when and where discovery happens. This podcast episode was produced by Quill .","meta_description":"Search is evolving, AI is reshaping discovery, and consumers are relying on creators more than ever to guide their decisions. So how do the BEST brands ma…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1931,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-partnership-economy-4429579/episodes/how-partnerships-are-reshaping-product-discovery-with-seth-hagerty-senior-director-of-performance-marketing-at-best-buy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-partnership-economy-4429579/how-partnerships-are-reshaping-product-discovery-with-seth-hagerty-senior-director-of-performance-marketing-at-best-buy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}