{"podcast":{"title":"The Partnership Economy","slug":"the-partnership-economy-4429579","podcast_index_feed_id":4429579,"rss_url":"https://feeds.redcircle.com/e4b7fe6c-9d00-4b83-9a8f-6bb75cbe8aa3","website_url":"https://impact.com/podcasts/","image_url":"https://files.cohostpodcasting.com/quill-file-prod/2ff05f56-3470-44a9-8950-05c6bf5f1555/shows/0feb2ff9-62bf-48cc-9716-190193c67113/cover-art/original_672bc9e98f8db6aec17958993bb9f12e.jpg","author":"David A. Yovanno and Todd Crawford","episode_count":72,"summary":"The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.","last_synced_at":"2026-06-09T14:20:15.031124+00:00","page_url":"https://stenobird.com/podcast/the-partnership-economy-4429579"},"episode":{"title":"How AI Attribution Is Rewriting Commerce Media with Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN","slug":"how-ai-attribution-is-rewriting-commerce-media-with-hunter-capobianco-director-of-business-development-partnerships-commerce-at-cnn","published_at":"2026-04-14T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-partnership-economy-4429579/how-ai-attribution-is-rewriting-commerce-media-with-hunter-capobianco-director-of-business-development-partnerships-commerce-at-cnn","show_page_url":"https://stenobird.com/podcast/the-partnership-economy-4429579","url":"https://the-partnership-economy.cohostpodcasting.com/episodes/how-ai-attribution-is-rewriting-commerce-media-with-hunter-capobianco-director-of-business-development-partnerships-commerce-at-cnn","audio_url":"https://pdrl.fm/ca921d/audio-delivery.cohostpodcasting.com/audio/2ff05f56-3470-44a9-8950-05c6bf5f1555/episodes/d354c261-604d-4639-8b4a-0f454bd4b020/episode.mp3","summary":"AI just used your best content to make a recommendation. Then, took all the credit. Now what?  That’s exactly what inspired Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN. In this episode, he sits down with Todd Crawford to share how his team is tackling the attribution challenges facing modern digital marketers. Hunter breaks down the product they built to keep shoppers on-platform, and why traditional affiliate optimization still matters if you want to drive meaningful revenue. He also reveals an opportunity hiding in plain sight, creating an opening for publishers to win brand budgets by packaging their commerce inventory like retail media. Together, Hunter and Todd hypothesize about the future of monetization and why, at the end of the day, it still comes back to content, content, content! This podcast episode was produced by Quill .","meta_description":"AI just used your best content to make a recommendation. Then, took all the credit. Now what? That’s exactly what inspired Hunter Capobianco, Direct…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1939,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-partnership-economy-4429579/episodes/how-ai-attribution-is-rewriting-commerce-media-with-hunter-capobianco-director-of-business-development-partnerships-commerce-at-cnn/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-partnership-economy-4429579/how-ai-attribution-is-rewriting-commerce-media-with-hunter-capobianco-director-of-business-development-partnerships-commerce-at-cnn.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}