{"podcast":{"title":"The Partnership Economy","slug":"the-partnership-economy-4429579","podcast_index_feed_id":4429579,"rss_url":"https://feeds.redcircle.com/e4b7fe6c-9d00-4b83-9a8f-6bb75cbe8aa3","website_url":"https://impact.com/podcasts/","image_url":"https://files.cohostpodcasting.com/quill-file-prod/2ff05f56-3470-44a9-8950-05c6bf5f1555/shows/0feb2ff9-62bf-48cc-9716-190193c67113/cover-art/original_672bc9e98f8db6aec17958993bb9f12e.jpg","author":"David A. Yovanno and Todd Crawford","episode_count":72,"summary":"The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.","last_synced_at":"2026-06-09T14:20:15.031124+00:00","page_url":"https://stenobird.com/podcast/the-partnership-economy-4429579"},"episode":{"title":"From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinja","slug":"from-customer-to-creator-your-new-growth-engine-with-jordan-carter-senior-manager-of-affiliate-marketing-at-sharkninja","published_at":"2026-05-26T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-partnership-economy-4429579/from-customer-to-creator-your-new-growth-engine-with-jordan-carter-senior-manager-of-affiliate-marketing-at-sharkninja","show_page_url":"https://stenobird.com/podcast/the-partnership-economy-4429579","url":"https://the-partnership-economy.cohostpodcasting.com/episodes/from-customer-to-creator-your-new-growth-engine-with-jordan-carter-senior-manager-of-affiliate-marketing-at-sharkninja","audio_url":"https://pdrl.fm/ca921d/audio-delivery.cohostpodcasting.com/audio/2ff05f56-3470-44a9-8950-05c6bf5f1555/episodes/0836e0e9-1427-4cff-aca3-4778614f810e/episode.mp3","summary":"The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smarter growth engine. In this episode, Todd Crawford sits down with Jordan Carter of SharkNinja to explore how one of today’s most recognizable consumer product companies is rethinking creator commerce, affiliate marketing, and social-first partnerships. Jordan shares how SharkNinja’s affiliate program has grown across North America, why creators are now central to the brand’s product launches, and how platforms like TikTok Shop, YouTube Shopping, LTK, and ShopMy are changing the way brands evaluate performance. Together, Todd and Jordan unpack why micro-creators can drive more authentic engagement than massive influencers, and how brands can build stronger bridges between paid social, retail affiliate, and influencer marketing teams. This podcast episode was produced by Quill .","meta_description":"The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2005,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-partnership-economy-4429579/episodes/from-customer-to-creator-your-new-growth-engine-with-jordan-carter-senior-manager-of-affiliate-marketing-at-sharkninja/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-partnership-economy-4429579/from-customer-to-creator-your-new-growth-engine-with-jordan-carter-senior-manager-of-affiliate-marketing-at-sharkninja.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}