{"podcast":{"title":"The Paper Jacket Podcast","slug":"the-paper-jacket-podcast-7101821","podcast_index_feed_id":7101821,"rss_url":"https://anchor.fm/s/109ef56f0/podcast/rss","website_url":"https://paper-jacket.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44516476/2cdbedb3f33b5f30.png","author":"Paper Jacket","episode_count":38,"summary":"In this podcast series, we interview business owners, agency owners, non-profit executives, and artists about their journey of growing a brand, following their passion, presenting what they do, and how they have used media in their marketing to push those objectives and accomplish those goals. The Paper Jacket Podcast explores entrepreneurship at the grass roots. We hope that these stories give you inspiration, ideas, and insights to grow your business, begin your journey, or simply just help you accomplish personal goals. New episodes every 2 weeks!","last_synced_at":"2026-06-24T08:18:50.505197+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821"},"episode":{"title":"Episode 31: From Indie Dreams to Launch Strategy: Helping Game Devs Go Pro","slug":"episode-31-from-indie-dreams-to-launch-strategy-helping-game-devs-go-pro","published_at":"2026-03-17T18:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-31-from-indie-dreams-to-launch-strategy-helping-game-devs-go-pro","show_page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-31-From-Indie-Dreams-to-Launch-Strategy-Helping-Game-Devs-Go-Pro-e3ecb9h","audio_url":"https://anchor.fm/s/109ef56f0/podcast/play/114748145/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-29%2Faf44414c-8cd5-931f-5367-2fe3ab70f75a.mp3","summary":"Meet 𝗧𝗮𝘆𝗹𝗼𝗿 𝗥𝗼𝗱𝗿𝗶𝗴𝘂𝗲𝘇—aka 𝗖𝗼𝗮𝗰𝗵 𝗧𝗮𝘇—a creative strategist, fitness entrepreneur, and marketing consultant who helps indie game developers do what most never figure out: actually launch a game like a business. In this episode, Taylor shares his journey from personal trainer to graphic designer to full-time marketing guide for small and scrappy game studios. He’s on a mission to help developers avoid the nightmare scenario: spending years (and life savings) building a game no one buys. We cover: - Why “just make a great game” isn’t a real strategy - The business basics most creatives skip (and why it’s dangerous) - The value of choosing a smart release date in a crowded market - How to build a long-term career, not just a one-hit wonder If you’re a solo developer, creative entrepreneur, or someone trying to turn passion into profession, this episode is packed with both encouragement and hard truth. 🎮 Audience: Indie game developers, small teams, creative freelancers, dreamers 🚀 Website: https://emberforgefl.com 💼 Connect on LinkedIn: Coach Taz (Taylor Rodriguez) 🎬 Produced by: https://paper-jacket.com 📍Filmed in our 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮 𝘀𝘁𝘂𝗱𝗶𝗼, where ideas get built with grit and great coffee. 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – Intro: Turning Struggles Into Strategy 01:00 – Who Is Coach Taz? From Fitness to Design to Game Devs 02:30 – Why He Helps Indie Developers Market Better 04:00 – What Game Devs (and Creatives) Don’t Know About Business 06:30 – Protecting the Dream by Grounding It in Reality 08:00 – How Taz Guides Clients Through the Launch Process 10:00 – Budget, Branding, and Starting a Studio the Right Way 12:00 – Building a Marketing Plan 12–18 Months Out 13:30 – Standing Out in a Market with 40+ Games Launching Daily 15:00 – Passion + Practicality = Sustainable Careers 17:00 – What…","meta_description":"Meet 𝗧𝗮𝘆𝗹𝗼𝗿 𝗥𝗼𝗱𝗿𝗶𝗴𝘂𝗲𝘇—aka 𝗖𝗼𝗮𝗰𝗵 𝗧𝗮𝘇—a creative strategist, fitness entrepreneur, and marketing consultant who helps indie game developers do what most nev…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1316,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-31-from-indie-dreams-to-launch-strategy-helping-game-devs-go-pro/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-31-from-indie-dreams-to-launch-strategy-helping-game-devs-go-pro.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}