{"podcast":{"title":"The Paper Jacket Podcast","slug":"the-paper-jacket-podcast-7101821","podcast_index_feed_id":7101821,"rss_url":"https://anchor.fm/s/109ef56f0/podcast/rss","website_url":"https://paper-jacket.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44516476/2cdbedb3f33b5f30.png","author":"Paper Jacket","episode_count":38,"summary":"In this podcast series, we interview business owners, agency owners, non-profit executives, and artists about their journey of growing a brand, following their passion, presenting what they do, and how they have used media in their marketing to push those objectives and accomplish those goals. The Paper Jacket Podcast explores entrepreneurship at the grass roots. We hope that these stories give you inspiration, ideas, and insights to grow your business, begin your journey, or simply just help you accomplish personal goals. New episodes every 2 weeks!","last_synced_at":"2026-06-24T08:18:50.505197+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821"},"episodes":[{"title":"Episode 38: How Taylor Bass Built a Restaurant Brand That Helped Revive 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-38-how-taylor-bass-built-a-restaurant-brand-that-helped-revive-deland.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 37: Why Most Businesses Fail at Systems (And Don’t Know 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-36-pr-vs-marketing-what-most-businesses-get-completely-wrong.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 35: Why Family Dentistry Still Matters in a Corporate Dental World","slug":"episode-35-why-family-dentistry-still-matters-in-a-corporate-dental-world","published_at":"2026-05-12T18:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-35-why-family-dentistry-still-matters-in-a-corporate-dental-world","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-35-Why-Family-Dentistry-Still-Matters-in-a-Corporate-Dental-World-e3hljl9","duration_seconds":992,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-35-why-family-dentistry-still-matters-in-a-corporate-dental-world/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-35-why-family-dentistry-still-matters-in-a-corporate-dental-world.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 34: Why Your Business Needs a Banker (Not Just a Bank)","slug":"episode-34-why-your-business-needs-a-banker-not-just-a-bank","published_at":"2026-04-28T18:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-34-why-your-business-needs-a-banker-not-just-a-bank","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-34-Why-Your-Business-Needs-a-Banker-Not-Just-a-Bank-e3hljhk","duration_seconds":1316,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-34-why-your-business-needs-a-banker-not-just-a-bank/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-34-why-your-business-needs-a-banker-not-just-a-bank.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 33: The Business Behind Clean Beaches & Construction Sites","slug":"episode-33-the-business-behind-clean-beaches-construction-sites","published_at":"2026-04-14T18:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-33-the-business-behind-clean-beaches-construction-sites","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-33-The-Business-Behind-Clean-Beaches--Construction-Sites-e3hlj9i","duration_seconds":1249,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-33-the-business-behind-clean-beaches-construction-sites/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-33-the-business-behind-clean-beaches-construction-sites.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 32: Introducing AWW: A New Kind of Ad Agency Built for Real Results","slug":"episode-32-introducing-aww-a-new-kind-of-ad-agency-built-for-real-results","published_at":"2026-03-31T18:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-32-introducing-aww-a-new-kind-of-ad-agency-built-for-real-results","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-32-Introducing-AWW-A-New-Kind-of-Ad-Agency-Built-for-Real-Results-e3h7pp6","duration_seconds":2343,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-32-introducing-aww-a-new-kind-of-ad-agency-built-for-real-results/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-32-introducing-aww-a-new-kind-of-ad-agency-built-for-real-results.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 31: From Indie Dreams to Launch Strategy: Helping Game Devs Go Pro","slug":"episode-31-from-indie-dreams-to-launch-strategy-helping-game-devs-go-pro","published_at":"2026-03-17T18:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-31-from-indie-dreams-to-launch-strategy-helping-game-devs-go-pro","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-31-From-Indie-Dreams-to-Launch-Strategy-Helping-Game-Devs-Go-Pro-e3ecb9h","duration_seconds":1316,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-31-from-indie-dreams-to-launch-strategy-helping-game-devs-go-pro/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-31-from-indie-dreams-to-launch-strategy-helping-game-devs-go-pro.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 30: Boudoir Photography as Therapy, Art, and Empowerment","slug":"episode-30-boudoir-photography-as-therapy-art-and-empowerment","published_at":"2026-03-03T19:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-30-boudoir-photography-as-therapy-art-and-empowerment","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-30-Boudoir-Photography-as-Therapy--Art--and-Empowerment-e3ec3gg","duration_seconds":1691,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-30-boudoir-photography-as-therapy-art-and-empowerment/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-30-boudoir-photography-as-therapy-art-and-empowerment.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 29: The Travel Agent You Didn't Know You Needed | The Paper Jacket Podcast","slug":"episode-29-the-travel-agent-you-didn-t-know-you-needed-the-paper-jacket-podcast","published_at":"2026-02-17T19:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-29-the-travel-agent-you-didn-t-know-you-needed-the-paper-jacket-podcast","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-29-The-Travel-Agent-You-Didnt-Know-You-Needed--The-Paper-Jacket-Podcast-e3artr6","duration_seconds":1240,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-29-the-travel-agent-you-didn-t-know-you-needed-the-paper-jacket-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-29-the-travel-agent-you-didn-t-know-you-needed-the-paper-jacket-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 28: Marketing a 100-Year-Old Law Firm (Without Sounding Boring) | The Paper Jacket Podcast","slug":"episode-28-marketing-a-100-year-old-law-firm-without-sounding-boring-the-paper-jacket-podcast","published_at":"2026-02-03T19:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-28-marketing-a-100-year-old-law-firm-without-sounding-boring-the-paper-jacket-podcast","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-28-Marketing-a-100-Year-Old-Law-Firm-Without-Sounding-Boring--The-Paper-Jacket-Podcast-e3artkb","duration_seconds":1090,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-28-marketing-a-100-year-old-law-firm-without-sounding-boring-the-paper-jacket-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-28-marketing-a-100-year-old-law-firm-without-sounding-boring-the-paper-jacket-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 27: What Makes a Local Business Last 27 Years? | The Paper Jacket Podcast","slug":"episode-27-what-makes-a-local-business-last-27-years-the-paper-jacket-podcast","published_at":"2026-01-20T19:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-27-what-makes-a-local-business-last-27-years-the-paper-jacket-podcast","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-27-What-Makes-a-Local-Business-Last-27-Years---The-Paper-Jacket-Podcast-e3artei","duration_seconds":2059,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-27-what-makes-a-local-business-last-27-years-the-paper-jacket-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-27-what-makes-a-local-business-last-27-years-the-paper-jacket-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 26: Underground Growth: How APS Built a Southeast Powerhouse","slug":"episode-26-underground-growth-how-aps-built-a-southeast-powerhouse","published_at":"2026-01-06T19:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-26-underground-growth-how-aps-built-a-southeast-powerhouse","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-26-Underground-Growth-How-APS-Built-a-Southeast-Powerhouse-e3d2la4","duration_seconds":1725,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-26-underground-growth-how-aps-built-a-southeast-powerhouse/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-26-underground-growth-how-aps-built-a-southeast-powerhouse.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 25: 25 Years in Digital Marketing: Lessons from a Creative Who’s Seen It All | The Paper Jacket Podcast","slug":"episode-25-25-years-in-digital-marketing-lessons-from-a-creative-who-s-seen-it-all-the-paper-jacket-podcast","published_at":"2025-12-23T19:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-25-25-years-in-digital-marketing-lessons-from-a-creative-who-s-seen-it-all-the-paper-jacket-podcast","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-25-25-Years-in-Digital-Marketing-Lessons-from-a-Creative-Whos-Seen-It-All--The-Paper-Jacket-Podcast-e3ars6s","duration_seconds":2424,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-25-25-years-in-digital-marketing-lessons-from-a-creative-who-s-seen-it-all-the-paper-jacket-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Podcast","slug":"episode-24-how-a-pirate-brand-saved-his-passion-for-design-the-paper-jacket-podcast","published_at":"2025-12-09T19:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-24-how-a-pirate-brand-saved-his-passion-for-design-the-paper-jacket-podcast","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-24-How-a-Pirate-Brand-Saved-His-Passion-for-Design--The-Paper-Jacket-Podcast-e3arrdu","duration_seconds":1245,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-24-how-a-pirate-brand-saved-his-passion-for-design-the-paper-jacket-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-24-how-a-pirate-brand-saved-his-passion-for-design-the-paper-jacket-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode 23: How a 4AM Wake-Up Built a Home Inspection Empire | The Paper Jacket Podcast","slug":"episode-23-how-a-4am-wake-up-built-a-home-inspection-empire-the-paper-jacket-podcast","published_at":"2025-11-25T19:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-23-how-a-4am-wake-up-built-a-home-inspection-empire-the-paper-jacket-podcast","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-23-How-a-4AM-Wake-Up-Built-a-Home-Inspection-Empire--The-Paper-Jacket-Podcast-e3arrc0","duration_seconds":1608,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-23-how-a-4am-wake-up-built-a-home-inspection-empire-the-paper-jacket-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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