{"podcast":{"title":"The Paper Fold","slug":"the-paper-fold-6454234","podcast_index_feed_id":6454234,"rss_url":"https://feeds.megaphone.fm/thepaperfold","website_url":"https://thepapernerd.com/podcast/","image_url":"https://megaphone.imgix.net/podcasts/994703bc-fefd-11ed-99d1-9ffef6292cc6/image/paperfoldcoverart.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"The Paper Fold","episode_count":88,"summary":"Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.","last_synced_at":"2026-07-29T22:21:28.964795+00:00","page_url":"https://stenobird.com/podcast/the-paper-fold-6454234"},"episode":{"title":"Rachel Kroh of Heartell (2 of 2)","slug":"rachel-kroh-of-heartell-2-of-2","published_at":"2025-12-18T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-fold-6454234/rachel-kroh-of-heartell-2-of-2","show_page_url":"https://stenobird.com/podcast/the-paper-fold-6454234","url":"https://traffic.megaphone.fm/FPMN8064302263.mp3?updated=1765923817","audio_url":"https://traffic.megaphone.fm/FPMN8064302263.mp3?updated=1765923817","summary":"In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, and the many challenges it poses to a stationery brand. For example, shoppers absolutely loves seeing cards printed on 100% post-consumer recycled paper — but it drives up costs, and brings a bevy of creative limitations. For Rachel, action — not discussion — always brings clarity. Thus many of Heartell's introductions, like its upcycle-able boxed note boxes, successfully cut down on single-use plastics as they differentiate themselves at point of purchase. It's all in the name of finding 21st-century solutions to lingering 20th-century problems. Best of all, Rachel's inspiring creative process is something anyone, anywhere can try. Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2944,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-fold-6454234/episodes/rachel-kroh-of-heartell-2-of-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-fold-6454234/rachel-kroh-of-heartell-2-of-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}