{"podcast":{"title":"The Paper Fold","slug":"the-paper-fold-6454234","podcast_index_feed_id":6454234,"rss_url":"https://feeds.megaphone.fm/thepaperfold","website_url":"https://thepapernerd.com/podcast/","image_url":"https://megaphone.imgix.net/podcasts/994703bc-fefd-11ed-99d1-9ffef6292cc6/image/paperfoldcoverart.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"The Paper Fold","episode_count":88,"summary":"Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.","last_synced_at":"2026-07-29T22:21:28.964795+00:00","page_url":"https://stenobird.com/podcast/the-paper-fold-6454234"},"episode":{"title":"Catherine Hildner of KMB/Shade Tree Greetings","slug":"catherine-hildner-of-kmb-shade-tree-greetings","published_at":"2025-02-20T15:39:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-fold-6454234/catherine-hildner-of-kmb-shade-tree-greetings","show_page_url":"https://stenobird.com/podcast/the-paper-fold-6454234","url":"https://traffic.megaphone.fm/FPMN9721643762.mp3?updated=1739813381","audio_url":"https://traffic.megaphone.fm/FPMN9721643762.mp3?updated=1739813381","summary":"For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catherine Hildner of Kitty Meow Boutique, now a part of Shade Tree Greetings. Over the past several years, this dynamo — also my guest in episode 20 — not only established her own brand, she also helped create the Ultimate Product Party series of events and podcasts to empower other product-based creatives (mostly women) to bring their own visions to life. But part of being a smart entrepreneur is knowing when it's time to move on. And in Catherine's case, it turns out that I actually helped jumpstart the process just over a year ago, at the February edition of NY NOW 2024. Tune in to hear this fantastic tale and what's next for Catherine! Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catheri…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2343,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-fold-6454234/episodes/catherine-hildner-of-kmb-shade-tree-greetings/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-fold-6454234/catherine-hildner-of-kmb-shade-tree-greetings.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}