{"podcast":{"title":"The Nordy Pod","slug":"the-nordy-pod-4858987","podcast_index_feed_id":4858987,"rss_url":"https://feeds.simplecast.com/tDkHi7KI","website_url":"https://the-nordy-pod.simplecast.com","image_url":"https://image.simplecastcdn.com/images/ff238ee8-515d-4a1b-b8b0-aa3d16ee4aa9/c409bd06-07a6-435f-9226-34bb30976963/3000x3000/thenordypod-3000x3000.jpg?aid=rss_feed","author":"Pete Nordstrom","episode_count":112,"summary":"Hi, I’m Pete Nordstrom, and I'm the host of The Nordy Pod, a new podcast coming to you from the 6th floor of Nordstrom corporate headquarters in Seattle, Washington. In addition to hosting this podcast, I also happen to be the president of Nordstrom. And along with my brother Erik, CEO, and my cousin Jamie, President of Stores, we're the fourth-generation stewards of this business started by my great grandfather in 1901. My Nordstrom journey began when I was 12 years old with my first job working in the stockroom. And along the way, I’ve met so many incredible people, from iconic artists and CEOs to cultural and community leaders and fashion entrepreneurs—as well as many of our thousands of employees and millions of customers. One thing I've found helpful in running a company and hosting a podcast is the importance of having a strong sense of curiosity. Over the years, I’ve found myself in some very interesting conversations with people I greatly admire. These cumulative experiences have really enriched my life, and with The Nordy Pod, I'm excited to have the opportunity to share both professional and personal experiences with you. So join me on a journey as I take you deep into a…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-nordy-pod-4858987"},"episode":{"title":"Ep 88. New Balance: A Step Ahead of the Cultural Curve","slug":"ep-88-new-balance-a-step-ahead-of-the-cultural-curve","published_at":"2025-06-02T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-nordy-pod-4858987/ep-88-new-balance-a-step-ahead-of-the-cultural-curve","show_page_url":"https://stenobird.com/podcast/the-nordy-pod-4858987","url":"https://the-nordy-pod.simplecast.com/episodes/ep-88-a-step-ahead-of-the-cultural-curve-with-new-balance-aLbAufvh","audio_url":"https://chrt.fm/track/EE1663/cdn.simplecast.com/audio/aba07880-e114-4508-82af-b815d89b2c79/episodes/cfc437cd-8d0a-4d07-9dbd-cdd18c59111e/audio/23bb8751-22f5-4d90-9c4a-bb3bd65f0cc5/default_tc.mp3?aid=rss_feed&feed=tDkHi7KI","summary":"Real growth for a brand doesn't just come out of nowhere. Even with a high-quality product that's both functional and inherently desirable, you can still find yourself under the radar and small after decades in the market. So how did a 100-year-old+ sneaker company like New Balance suddenly pierce through the noise and become one of the most relevant and talked-about athletic footwear brands today? In part, through massive pro-athlete endorsements across every major sport; like Major League Baseball player Shohei Ohtani, NBA power forward Kawhi Leonard, tennis star Coco Gauff and Olympic gold medalist Sydney McLaughlin-Levrone, just to name a few. In the past several years New Balance has exploded in cultural credibility, as both an exceptional athletic shoe and as everyday fashion-forward streetwear. Underneath it all? A focused, relentless strategy to build global momentum without losing the soul of the brand. At the helm of this transformation is our guest for this episode, Joe Preston, President and CEO of New Balance. You'll also hear from our Vice President, Divisional Merchandise Manager for Men's and Active Footwear for Nordstrom Garrett Bean, who breaks down this moment for New Balance from a retail partnership perspective: what's selling, why it's working, and where it's all headed. And for a little extra color, we'll stop in at our current summer-long New Balance activation at The Corner, which is our rotating pop-up shop on 57th and Broadway at our flagship store in New York City. Thanks for tuning in to episode 88. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a cal…","meta_description":"Real growth for a brand doesn't just come out of nowhere. Even with a high-quality product that's both functional and inherently desirable, you can still…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2395,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-nordy-pod-4858987/episodes/ep-88-new-balance-a-step-ahead-of-the-cultural-curve/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-nordy-pod-4858987/ep-88-new-balance-a-step-ahead-of-the-cultural-curve.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}