{"podcast":{"title":"The Nordy Pod","slug":"the-nordy-pod-4858987","podcast_index_feed_id":4858987,"rss_url":"https://feeds.simplecast.com/tDkHi7KI","website_url":"https://the-nordy-pod.simplecast.com","image_url":"https://image.simplecastcdn.com/images/ff238ee8-515d-4a1b-b8b0-aa3d16ee4aa9/c409bd06-07a6-435f-9226-34bb30976963/3000x3000/thenordypod-3000x3000.jpg?aid=rss_feed","author":"Pete Nordstrom","episode_count":112,"summary":"Hi, I’m Pete Nordstrom, and I'm the host of The Nordy Pod, a new podcast coming to you from the 6th floor of Nordstrom corporate headquarters in Seattle, Washington. In addition to hosting this podcast, I also happen to be the president of Nordstrom. And along with my brother Erik, CEO, and my cousin Jamie, President of Stores, we're the fourth-generation stewards of this business started by my great grandfather in 1901. My Nordstrom journey began when I was 12 years old with my first job working in the stockroom. And along the way, I’ve met so many incredible people, from iconic artists and CEOs to cultural and community leaders and fashion entrepreneurs—as well as many of our thousands of employees and millions of customers. One thing I've found helpful in running a company and hosting a podcast is the importance of having a strong sense of curiosity. Over the years, I’ve found myself in some very interesting conversations with people I greatly admire. These cumulative experiences have really enriched my life, and with The Nordy Pod, I'm excited to have the opportunity to share both professional and personal experiences with you. So join me on a journey as I take you deep into a…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-nordy-pod-4858987"},"episode":{"title":"Ep 108. Nordstrom’s 125th Anniversary - Part 4: The Voice","slug":"ep-108-nordstrom-s-125th-anniversary-part-4-the-voice","published_at":"2026-04-20T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-nordy-pod-4858987/ep-108-nordstrom-s-125th-anniversary-part-4-the-voice","show_page_url":"https://stenobird.com/podcast/the-nordy-pod-4858987","url":"https://the-nordy-pod.simplecast.com/episodes/ep-108-nordstroms-125th-anniversary-part-4-the-voice-xARR2uGr","audio_url":"https://chrt.fm/track/EE1663/cdn.simplecast.com/media/audio/transcoded/fcaf6814-a1f4-430e-88c6-85c2fcc273cb/aba07880-e114-4508-82af-b815d89b2c79/episodes/audio/group/322e88d8-bab0-4359-a4ce-45a27df6d65a/group-item/71f48ad5-75e4-4b9d-a5b8-8ef7ec01c3a9/128_default_tc.mp3?aid=rss_feed&feed=tDkHi7KI","summary":"In this episode we’re pulling back the curtain on a part of our business that we haven’t spent much time talking about on the podcast—which is ironic, because it has everything to do with how we talk—and that’s Communications. Specifically, we’re talking about how we here at Nordstrom think about developing and refining a unified “voice”, so to speak, for the company, and the decisions around how and when that voice gets deployed to our various different audiences, internally and externally—which includes the people that work for us, our brand partners, and of course, our customers. To help us unpack this subject we’ll hear from two people who speak the Nordstrom language better than just about anyone. First, you’ll hear from Brooke White, who previously led our Corporate Communications for over 30 years and who played a huge part in shaping the necessary conversations in and around our company. After that I’ll sit down with Grace Stearns, our current Senior Director of Communications and Corporate Affairs, who has actually herself made a handful of cameos on the Nordy Pod. She’s been an incredible addition and asset to the team, and continues to be a trusted sounding board for Pete, Erik, and the rest of the corporate office. Together they’ll discuss the essential role our Communications team plays in telling the story of our brand, lessons learned through pivotal moments in our growth, and some of the challenges that arise for our PR professionals as they attempt to filter the many voices of Nordstrom down to one. Thanks for tuning in to episode 108. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good o…","meta_description":"In this episode we’re pulling back the curtain on a part of our business that we haven’t spent much time talking about on the podcast—which is ironic, bec…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2619,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-nordy-pod-4858987/episodes/ep-108-nordstrom-s-125th-anniversary-part-4-the-voice/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-nordy-pod-4858987/ep-108-nordstrom-s-125th-anniversary-part-4-the-voice.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}