{"podcast":{"title":"The Niche Is You","slug":"the-niche-is-you-5686921","podcast_index_feed_id":5686921,"rss_url":"https://feeds.captivate.fm/the-niche-is-you/","website_url":"https://mattgottesman.com/niche-is-you","image_url":"https://artwork.captivate.fm/3d7736b1-a4ae-4242-a2e1-d46b18ae39d1/-U8IYZ6Ffp87JjkfII0sSmDp.png","author":"Matthew Gottesman","episode_count":843,"summary":"Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self. Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition). I’m not a \"category\" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment. Join me right here every day and if you never want to connect deeper... join us on my Substack... https://mattgottesman.substack.com","last_synced_at":"2026-07-29T22:21:06.167287+00:00","page_url":"https://stenobird.com/podcast/the-niche-is-you-5686921"},"episode":{"title":"Make the Thing Only You Could Make — The Audience for That Is Already Waiting","slug":"make-the-thing-only-you-could-make-the-audience-for-that-is-already-waiting","published_at":"2026-06-23T11:00:00+00:00","page_url":"https://stenobird.com/podcast/the-niche-is-you-5686921/make-the-thing-only-you-could-make-the-audience-for-that-is-already-waiting","show_page_url":"https://stenobird.com/podcast/the-niche-is-you-5686921","url":"https://mattgottesman.com/niche-is-you","audio_url":"https://episodes.captivate.fm/episode/640dcb08-0539-4747-923a-e760eab08b26.mp3","summary":"In this episode we’ll talk about: Why the most overlooked competitive advantage is the thing that makes you specifically you How trying to make what's already been made is the slowest path to obscurity Why your unique combination of experiences perspectives and gifts is the actual asset How there's already an audience searching for what only you can offer Why most creators settle for generic work because specific work feels riskier What happens when you finally trust that what makes you different is exactly what's needed And more… START HERE… → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges. → https://mattgottesman.substack.com/about NEW HERE… → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play. → https://mattgottesman.com/reverse-engineer-your-life (FREE) CONNECT WITH ME… → Instagram — @mattgottesman → TikTok — @mattgottesman → YouTube — @mattgottesman RESOURCES… → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE → Recommended Book List — CLICK HERE → Apparel — thenicheisyou.com OTHER RELATED EPISODES: Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step Apple: https://apple.co/3MB62Iu Spotify: https://bit.ly/4rZw3RN","meta_description":"In this episode we’ll talk about: Why the most overlooked competitive advantage is the thing that makes you specifically you How trying to make what's alr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1362,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-niche-is-you-5686921/episodes/make-the-thing-only-you-could-make-the-audience-for-that-is-already-waiting/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-niche-is-you-5686921/make-the-thing-only-you-could-make-the-audience-for-that-is-already-waiting.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}