{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Use Time-Based Personalization to Boost Open Rates","slug":"how-newsletters-use-time-based-personalization-to-boost-open-rates","published_at":"2026-06-29T18:55:54+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-time-based-personalization-to-boost-open-rates","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0082.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0082.mp3","summary":"Episode 82 explores a tactic few newsletter operators use: time-based personalization. Lucas and Luna break down how sending emails at the exact moment a subscriber is most likely to read — based on their past open behavior — can lift open rates by 20-40 percent. They discuss real examples from a study of 50 million emails by email platform MailerLite, showing how segmenting by timezone alone is outdated; the real gains come from per-subscriber send-time optimization. The hosts also cover how Beehiiv and Substack handle this feature, and why most creators ignore it. Practical, data-backed advice for newsletter operators who want to stand out in crowded inboxes. #TimeBasedPersonalization #NewsletterGrowth #EmailMarketing #OpenRates #MailerLite #Beehiiv #Substack #SendTimeOptimization #SubscriberEngagement #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #EmailDeliverability #DataDriven #Segmentation #CreatorEconomy #NewsletterTips Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 82 explores a tactic few newsletter operators use: time-based personalization. Lucas and Luna break down how sending emails at the exact moment a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":692,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-time-based-personalization-to-boost-open-rates/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-time-based-personalization-to-boost-open-rates.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}