{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Use Subject Line Personalization to Boost Open Rates","slug":"how-newsletters-use-subject-line-personalization-to-boost-open-rates","published_at":"2026-06-30T06:42:08+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-subject-line-personalization-to-boost-open-rates","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0083.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0083.mp3","summary":"In this episode of The Newsletter Podcast, Lucas and Luna dive into the specific tactics behind newsletter subject line personalization—beyond just using the subscriber's first name. They break down a case study from a business newsletter that tested personalized subject lines referencing recent reader behavior, resulting in a 42% lift in open rates over generic headlines. Lucas explains the psychology of relevance and the data infrastructure needed, including how platforms like Beehiiv and Substack handle merge tags and custom fields. Luna challenges whether personalization can backfire—and they discuss a pro tip on avoiding the 'creepiness' threshold. If you're a newsletter operator looking to move beyond basic personalization and into behavior-driven subject lines, this episode gives you a concrete framework to try. The hosts also explain why Fexingo remains ad-free and how listener support sustains that mission. #NewsletterPersonalization #SubjectLines #OpenRates #Beehiiv #Substack #EmailMarketing #MarketingStrategy #BehavioralData #MergeTags #A-BTesting #ContentMarketing #NewsletterGrowth #SubscriberEngagement #PsychologyOfMarketing #EmailDeliverability #BusinessPodcast #FexingoBusiness #TheNewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Newsletter Podcast, Lucas and Luna dive into the specific tactics behind newsletter subject line personalization—beyond just using…","key_points":[],"chapters":[],"topics":[],"duration_seconds":591,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-subject-line-personalization-to-boost-open-rates/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-subject-line-personalization-to-boost-open-rates.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}