{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Use Partner Cross-Promotions to Grow Subscribers","slug":"how-newsletters-use-partner-cross-promotions-to-grow-subscribers","published_at":"2026-07-03T06:35:22+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-partner-cross-promotions-to-grow-subscribers","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0089.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0089.mp3","summary":"In this episode of The Newsletter Podcast with Fexingo, hosts Lucas and Luna dive into the strategy of cross-promotions between newsletters—how two writers can trade recommendations to grow their subscriber bases without paid ads. Lucas breaks down a concrete case: when the fintech newsletter 'The Daily Upside' partnered with the marketing newsletter 'Marketing Brew' for a one-time swap, each gained roughly 15,000 subscribers in a single week. He explains the three key elements that make a cross-promotion effective: audience overlap, email list size parity, and clear call-to-action placement. Luna pushes back on whether smaller newsletters can benefit, and Lucas outlines a scaled-down version: the 'recommendation swap' where a blurb appears in the footer. The hosts also discuss how platforms like Beehiiv and Substack have built-in tools to facilitate cross-promotions, and they warn against common pitfalls like over-promoting or mismatched niches. The episode ends with a forward-looking question about whether cross-promotions could become standard practice for all newsletter launches. A short, sincere donation segment near the middle reminds listeners that the podcast is ad-free and supported by audience contributions at buy me a coffee dot com slash fexingo. #NewsletterCrossPromotion #Beehiiv #Substack #TheDailyUpside #MarketingBrew #AudienceGrowth #EmailMarketing #SubscriberAcquisition #PodcastMarketing #NewsletterStrategy #PartnerSwap #GrowthHacking #ContentMarketing #NewsletterBusiness #FexingoBusiness #BusinessPodcast #MarketingPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Newsletter Podcast with Fexingo, hosts Lucas and Luna dive into the strategy of cross-promotions between newsletters—how two writer…","key_points":[],"chapters":[],"topics":[],"duration_seconds":458,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-partner-cross-promotions-to-grow-subscribers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-partner-cross-promotions-to-grow-subscribers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}