{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Use Paid Ads to Acquire Subscribers Effectively","slug":"how-newsletters-use-paid-ads-to-acquire-subscribers-effectively","published_at":"2026-06-19T18:49:38+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-paid-ads-to-acquire-subscribers-effectively","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0062.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0062.mp3","summary":"Lucas and Luna dive into the world of newsletter paid acquisition, using a specific case: how Morning Brew's early Facebook ad strategy helped them grow from zero to 2.5 million subscribers. They break down the math behind customer acquisition cost (CAC) versus lifetime value (LTV), the importance of lead magnets like free cheat sheets, and how micro-targeting by interest (e.g., ‘tech news for marketers’) can lower cost per lead. They discuss why most newsletters fail at paid ads (bad targeting, poor landing pages) and share a framework for testing: start with $500, measure cost per subscriber, aim for under $2. Then they explore recent shifts like using LinkedIn Sponsored Content and YouTube prerolls for high-intent audiences. The episode ends with a forward-looking question: as ad costs rise on Meta and Google, will newsletter paid acquisition become a winner-take-most game? #NewsletterPaidAds #MorningBrew #FacebookAds #CustomerAcquisitionCost #LeadMagnets #EmailMarketing #SubscriberGrowth #PaidAcquisition #MarketingPodcast #FexingoBusiness #BusinessPodcast #NewsletterBusiness #CostPerLead #LandingPageOptimization #LinkedInAds #YouTubeAds #LTVvsCAC #MicroTargeting Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dive into the world of newsletter paid acquisition, using a specific case: how Morning Brew's early Facebook ad strategy helped them grow f…","key_points":[],"chapters":[],"topics":[],"duration_seconds":747,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-paid-ads-to-acquire-subscribers-effectively/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-paid-ads-to-acquire-subscribers-effectively.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}