{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Use Interactive Polls to Boost Engagement","slug":"how-newsletters-use-interactive-polls-to-boost-engagement","published_at":"2026-06-22T18:41:38+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-interactive-polls-to-boost-engagement","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0068.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0068.mp3","summary":"In episode 68 of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are using interactive polls to increase reader engagement and gather valuable audience data. They discuss the case of 'The Markup,' a tech policy newsletter that embedded a simple yes/no poll about net neutrality in its welcome email, achieving a 72% response rate and a 4x increase in reply-to-email ratio. The hosts break down why polls work, how to design them without breaking the user experience, and how to use poll results to shape future content. They also touch on the economics: a five-question poll can yield enough data to segment a list by opinion, which boosts open rates by 15-20% on subsequent sends. Luna challenges Lucas on the risk of bias in self-selected poll responses, and Lucas counters with examples of newsletters that cross-reference poll answers with click data. The episode ends with a reflection on the line between engagement and annoyance. A short donation segment for 'buy me a coffee dot com slash fexingo' is woven in naturally. #NewsletterMarketing #EmailEngagement #InteractivePolls #AudienceData #TheMarkup #NetNeutrality #ContentStrategy #Segmentation #OpenRates #ClickThroughRates #WelcomeEmail #ListGrowth #SubscriberFeedback #EmailDesign #MarketingTips #FexingoBusiness #BusinessPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In episode 68 of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are using interactive polls to increase reader engagement and gathe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":556,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-interactive-polls-to-boost-engagement/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-interactive-polls-to-boost-engagement.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}