{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Use Google Top Stories to Gain Authority Readers","slug":"how-newsletters-use-google-top-stories-to-gain-authority-readers","published_at":"2026-06-26T18:51:07+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-google-top-stories-to-gain-authority-readers","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0076.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0076.mp3","summary":"In this episode, Lucas and Luna explore how independent newsletter writers are getting featured in Google News and Google Top Stories, driving tens of thousands of organic subscribers without paid ads. They break down the technical requirements — structured data, article schema, authorship markup — and the editorial strategy of writing for both search intent and human trust. Lucas shares a specific case: a Substack writer in the B2B SaaS niche who saw 8,000 new subscribers after consistently appearing in Top Stories for three months. Luna pushes back on the sustainability of this tactic for non-news genres, and they land on a practical checklist any newsletter creator can implement today. The episode includes a sincere listener-support moment tied to the value of ad-free independent content. #GoogleTopStories #GoogleNews #NewsletterGrowth #EmailMarketing #Substack #Beehiiv #StructuredData #SchemaMarkup #Authorship #OrganicTraffic #SEOForNewsletters #ContentStrategy #IndependentMedia #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna explore how independent newsletter writers are getting featured in Google News and Google Top Stories, driving tens of tho…","key_points":[],"chapters":[],"topics":[],"duration_seconds":590,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-google-top-stories-to-gain-authority-readers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-google-top-stories-to-gain-authority-readers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}