{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Use Email Segmentation to Boost Open Rates","slug":"how-newsletters-use-email-segmentation-to-boost-open-rates","published_at":"2026-06-14T06:26:10+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-email-segmentation-to-boost-open-rates","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0051.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0051.mp3","summary":"In this episode of The Newsletter Podcast, hosts Lucas and Luna explore how email segmentation is transforming newsletter performance. They dive into a case study from a B2B SaaS newsletter that increased open rates by 22 percent by dividing its list into three behavioral segments: new subscribers, engaged readers, and lapsed subscribers. The conversation covers practical segmentation strategies, tools like ConvertKit and Mailchimp, and how small publishers can apply these tactics without a data science team. Lucas and Luna also discuss the trade-offs between personalization and over-segmentation, and how one writer turned a 12 percent open rate into 38 percent by simply sending different content to cold leads. Perfect for newsletter operators looking to move beyond blast emails and build deeper reader relationships. #EmailSegmentation #NewsletterGrowth #Substack #Beehiiv #OpenRates #EmailMarketing #ContentPersonalization #B2BSaaS #ConvertKit #Mailchimp #NewsletterTips #AudienceBuilding #MarketingStrategy #SmallPublisher #ReaderEngagement #EmailAutomation #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Newsletter Podcast, hosts Lucas and Luna explore how email segmentation is transforming newsletter performance. They dive into a ca…","key_points":[],"chapters":[],"topics":[],"duration_seconds":646,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-email-segmentation-to-boost-open-rates/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-email-segmentation-to-boost-open-rates.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}