{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Use Cross-Promotion Swaps to Grow Subscribers","slug":"how-newsletters-use-cross-promotion-swaps-to-grow-subscribers","published_at":"2026-06-13T19:25:30+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-cross-promotion-swaps-to-grow-subscribers","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0050.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0050.mp3","summary":"In this milestone 50th episode, Lucas and Luna explore the strategy of cross-promotion swaps between newsletters — a low-cost, high-trust method for growing subscriber bases. They break down how a Substack writer in the solopreneur space partnered with three complementary newsletters in the remote-work and productivity niches to exchange sponsored mentions, resulting in a 22% subscriber boost over six weeks. The hosts discuss the key success factors: audience overlap of at least 30%, clear call-to-action placement, and proper tracking through unique referral links. They also cover common pitfalls like mismatched audience sizes and over-promotion fatigue. Lucas shares his own experience running a swap that backfired due to poor audience alignment, while Luna highlights a case where a Beehiiv auto-newsletter grew its list by 15,000 subscribers through a series of targeted swaps with adjacent fitness and wellness writers. This episode offers actionable advice for newsletter operators at any scale looking to grow organically without paid ads. #NewsletterCrossPromotion #SubstackGrowth #Beehiiv #NewsletterMarketing #EmailNewsletter #SubscriberGrowth #AudienceDevelopment #OrganicGrowth #EmailMarketing #NewsletterStrategy #CrossPromotionSwaps #ContentMarketing #Solopreneur #Marketing #Business #FexingoBusiness #BusinessPodcast #TheNewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this milestone 50th episode, Lucas and Luna explore the strategy of cross-promotion swaps between newsletters — a low-cost, high-trust method for growi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":470,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-cross-promotion-swaps-to-grow-subscribers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-cross-promotion-swaps-to-grow-subscribers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}