{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Use Countdown Timers to Boost Conversions","slug":"how-newsletters-use-countdown-timers-to-boost-conversions","published_at":"2026-06-23T06:34:47+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-countdown-timers-to-boost-conversions","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0069.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0069.mp3","summary":"Episode 69 of The Newsletter Podcast dives into the psychology and strategy behind countdown timers in email newsletters. Lucas and Luna break down how scarcity tactics—like limited-time discounts, early-bird pricing, and expiring bonuses—drive urgency and lift conversion rates. They analyze real examples from Substack and Beehiiv, including a case study from The Browser where a 48-hour timer boosted paid conversions by 34 percent. The hosts discuss best practices for placement, design, and copy, warn against overuse and trust erosion, and share data on optimal timer duration and audience segmentation. They also touch on A/B testing results from Morning Brew and The Hustle. The episode includes a brief, organic mention of listener support via buy me a coffee dot com slash fexingo. Perfect for newsletter creators and marketers looking to ethically increase subscriber revenue without burning trust. #NewsletterMarketing #EmailMarketing #CountdownTimers #ConversionRateOptimization #ScarcityMarketing #Substack #Beehiiv #TheBrowser #MorningBrew #TheHustle #UrgencyTactics #ABTesting #EmailSegmentation #PricingStrategy #GrowthHacking #MarketingPsychology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 69 of The Newsletter Podcast dives into the psychology and strategy behind countdown timers in email newsletters. Lucas and Luna break down how sc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":731,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-countdown-timers-to-boost-conversions/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-countdown-timers-to-boost-conversions.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}