{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Use A-B Testing to Double Click-Through Rates","slug":"how-newsletters-use-a-b-testing-to-double-click-through-rates","published_at":"2026-06-21T18:53:30+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-a-b-testing-to-double-click-through-rates","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0066.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0066.mp3","summary":"In this episode of The Newsletter Podcast, Lucas and Luna dive into the mechanics of A-B testing for email newsletters, exploring how creators use subject line tests, content variations, and send-time experiments to boost engagement. They break down a real-world case: a Substack writer who doubled click-through rates by testing two subject line styles over 30 days. The hosts discuss statistical significance, sample sizes, and common pitfalls, offering practical tips for newsletter operators of all sizes. Listeners learn why 'winner takes all' thinking is dangerous, how to set up tests in Beehiiv and Substack, and when to trust your gut over the data. #ABTesting #NewsletterMarketing #EmailMarketing #Substack #Beehiiv #ClickThroughRate #SubjectLines #Optimization #DataDriven #MarketingTips #ContentStrategy #GrowthHacking #Engagement #ConversionRate #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Newsletter Podcast, Lucas and Luna dive into the mechanics of A-B testing for email newsletters, exploring how creators use subject…","key_points":[],"chapters":[],"topics":[],"duration_seconds":412,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-a-b-testing-to-double-click-through-rates/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-a-b-testing-to-double-click-through-rates.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}